/ SALT
Project Summary

SALT Builds a Brand Without Adding Headcount

As an early-stage company, SALT had a website and brand to build—but only a small in-house marketing team that didn’t include graphic designers, illustrators or branding experts. What they found with Superside was a design partner who could deliver unique skills and high quality at scale.
Year

2021 - 2022

Industry

Financial Services

The geometric A from the SALT logo was incorporated into the StackWise rewards program logo and the sub-brand was given its own cyber grape, aqua and vibrant lime accent colors to keep rocking that 90s vibe.
Rob Odell
Rob OdellChief Product Officer & Head of Marketing , SALT
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