/ Synthego
Synthego
Project Summary

Future-forward solutions for forward-thinking products

Synthego’s business centers around providing CRISPR Kits 
and Engineered Cells to assist in developing genetic therapies. Because of this, Synthego tasked Superside with the launch 
of a promotional animation on World CRISPR Day.
Creative Speed

2:30 minute animation delivered in 5 days
 
 
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Key elements from this AI-driven project were what could not be replaced by AI: strong storytelling and a solid production plan. Overall, the team was able to use AI to meet the project’s needs and deliver a stunning video animation — in record time.
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