AI for Long-Form Content: Benefits, Tools & Review in 2024
Published Jul 14
AI has changed the game for long-form content in 2024. It’s not a perfect solution, but it can be a powerful tool if used correctly. In this article, we break down the best AI tools, give tips for making the most of them and explain how Superside’s AI-enhanced services bring creativity and strategy together to give you an edge.
The way businesses and writers approach content creation in 2024 is vastly different from just a few years ago. With advanced language models and machine learning algorithms, AI can now be used to generate comprehensive blog posts, articles, reports and guides, unlocking new levels of efficiency and creativity.
While we know the human touch remains irreplaceable, there’s still a lot to gain by efficiently implementing AI in long-form content.
That’s what we’re discussing today. With insights from our Associate Creative Director, Bianca Pieterse, Superside will introduce a new approach that promises to deliver content that not only resonates with your audience but is also scalable. We’ll also show how our AI-enhanced service is the best of the best—by providing creativity and the type of quality that makes us leaders in this space.
Why AI for Long-Form Content Matters in 2024
The demand for content is growing, and businesses need fast and scalable solutions to keep up. Enter AI: a game-changer for creating long-form content at impossibly fast speeds. The caveat? Great speed comes with great disregard for quality and depth.
That’s where Superside comes in. We don’t blindly use AI writing tools for content creation. We combine them with expert human copywriters to deliver content that’s not just fast but also smart, strategic and most importantly, relevant.
AI allows us to quickly arrive at our first draft, which leaves more time for writers to enhance the final piece with creative flair, nuanced insights and a human touch that resonates deeply with the audience. This way, the writing process becomes more about refining ideas and perfecting the narrative, rather than getting bogged down in the initial drafting stage.
What is AI for Long-Form Content?
AI for long-form content uses machine learning to generate lengthy pieces of content. Think articles, reports, guides and basically anything over 500 words. These tools have the capability to sweep massive datasets and mimic human language.
This makes them great for businesses that need quick content and a strong brand presence. However, while they can churn out content fast, they lack that nuanced human understanding.
The kind of understanding that makes readers remember and resonate with your brand. That’s where a hybrid solution like Superside’s comes into play. We balance AI efficiency with human intuition.
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3 Benefits of Using AI for Long-Form Content
The benefits of AI for long-form content are reshaping how creators enhance efficiency, quality and audience engagement–let's take a look at some of them.
1. Scaling content marketing at speed
AI’s biggest advantage is its ability to craft content quickly and handle mass amounts of data. For example, during the Rio Olympics, The Washington Post used AI to write over 850 stories in a few weeks. Following this success, their AI-powered content creation tool “Heliograf” will soon be able to sift through various data sources and find potential leads for journalists.
2. Improving efficiency and reducing costs
AI tools streamline content creation, allowing businesses to produce more with fewer resources. Bloggers who use AI content tools spend 30% less time writing. This frees them up to focus on tasks they actually enjoy doing. Additionally, 44% of businesses use AI writing software to cut operational costs.
3. Optimizing content for better performance
AI tools can even optimize your content performance. By integrating SEO strategies directly into the writing process, tools like Surfer AI can analyze search data and then suggest the best keywords, headings and formatting for maximum impact. This makes it much easier for businesses to rank high in search results. You’ll still need human insight to ensure the content is engaging and accurate—but tools like this make the SEO battlefield a little more winnable.
Want to See AI in Action?
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5 Best AI Tools and Services for Long-Form Content Creation in 2024
When developing long-form content, choosing the right tool is key. Below, we’ll break down five top options, explain how they work, their pricing and the pros and cons of using AI alone.
1. Superside
Services:
- AI-enhanced long-form content creation
- Branding, including logo design
- Web design
- Graphic design
- Illustration design
- Presentation design
- Ads and social media design
- Motion graphics and video production
- AR and 3D design
- Print, packaging, and merch design
- Campaigns, concept design, and copywriting
- Email, eBooks, and report design
- AI-enhanced design
Well, Superside isn’t an AI writing tool. We’re a full-service creative partner that blends AI with human creativity for all your content and design needs.
If you’re looking for high-quality, long-form content with a strategic touch, Superside is your best bet. Unlike traditional agencies, our subscription model gives you a fully stacked creative team with transparent pricing and predictable outputs. We use AI to speed up content creation, but human creatives are in charge.
Our expert copywriters edit and enhance AI-generated drafts, ensuring they meet your brand’s voice and goals. With Superside, you get the efficiency of AI without sacrificing creativity or quality.
Pricing: Monthly subscription packages start at $5,000 (See pricing options)
Pros: Superside’s AI-enhanced service offers more than just top-notch writing. Our subscription includes access to a full creative team capable of handling it all. From content strategy and design to video production and brand identity—we've got you covered. This approach ensures that every piece is on-brand, engaging, and strategic.
Cons: Superside isn’t a standalone AI tool. We're better suited for businesses that need a full creative solution rather than just automated content.
2. Jasper AI
Jasper AI offers various templates for different content types. You propose your topic or prompt, and Jasper generates content based on its AI algorithms. It’s known for its customizable tone and style settings.
Pricing: Starts at $49/month (See pricing options)
Pros: Jasper is highly versatile, making it ideal for businesses with different content needs like blogs, emails and ads. It’s also easy to use, with a straightforward interface.
Cons: Jasper is on the pricier side, making it less accessible for small businesses. While powerful, it still requires significant human editing. Jasper's brand voice tool is also excellent, but you can only register 3 brand voices at a time. This makes it a poor choice for businesses that create content for many brands.
3. Writesonic
Writesonic is built for quick content generation with SEO in mind. It includes templates for blog posts, product descriptions and landing pages. Users can set the tone, length and purpose, and the tool generates content optimized for search engines.
Pricing: Free plan available; Individual plan starts at $16/month (See pricing options)
Pros: Writesonic is efficient for producing SEO-friendly content at scale. It’s useful for marketers who need keyword-rich copy.
Cons: While it’s fast, the content quality can be inconsistent, especially with detailed or nuanced topics. The language can also sound robotic and unnatural. In fact, it can feel more like ChatGPT than ChatGPT itself.
4. Surfer AI
Surfer AI can craft long-form copy while offering real-time SEO keywords. It analyzes search data to suggest keywords, headings and content structure. This helps users create high-ranking content at a fraction of the time.
Pricing: AI article plan starts at $219/month, other plans available (See pricing options)
Pros: Surfer AI is ideal for users focused on SEO. It’s known for its data-driven approach, ensuring your content is optimized for keywords and user intent.
Cons: Surfer AI is difficult for writers with no SEO knowledge, making it a tool with a steep learning curve. Additionally, it’s not ideal for answering specific brand problems or creative briefs. It’s best suited for writing blogs on existing, popular topics in the market.
5. ChatGPT
ChatGPT is a general-purpose AI tool for generating conversational content. It’s great at brainstorming and producing engaging text across different formats—like long-form articles to short customer service replies.
Pricing: Free plan available; Plus plan starts at $20/month (See pricing options)
Pros: It adapts well to various writing styles, making it suitable for most content needs. ChatGPT excels in producing natural-sounding text if you invest the research and time to build a custom GPT.
Cons: While powerful, ChatGPT lacks deep industry knowledge. It can craft content that’s too general, repetitive or requires heavy fact-checking. It’s best for generating ideas and drafts, but you’ll need to guide it carefully to produce content that stands out.
If you’re looking for design recommendations, check out our top 10 AI design tools here.
What to Keep in Mind When Selecting an AI Writing Tool
Choosing the best AI tool depends on your specific needs and goals. Here are three key factors to consider:
- Quality and accuracy of outputWhile AI tools can produce clear, structured content, the results need human editing. Make sure the tool you choose doesn’t hallucinate too much, and consistently generates content that aligns with your standards in terms of grammar, style and relevance.
- Customization and controlThe ability to adjust tone, style and creativity is crucial. If you need content that fits a specific brand voice, this is non-negotiable. Tools with customizable settings offer more control over the final output. This makes it easier to match your content strategy.
- Ease of integration and workflow compatibilitySome AI tools work better than others within existing workflows. For maximum efficiency, choose a tool that integrates smoothly with your preferred platforms. A seamless fit can save the time needed to train your staff and boost overall productivity.
While these tools are helpful, it’s important to remember the limitations of long-form content automation. That’s where Superside comes in:
Superside brings together the top 1% of global creative talent, including exceptional copywriters. By combining their expertise with AI, our writers craft engaging, on-brand content with a clear human touch.
Challenges and Drawbacks of AI Writing Tools
AI writing tools offer speed and scalability, but they come with significant drawbacks. Here are 3 common challenges businesses face when relying solely on AI for content marketing—and how Superside’s AI-enhanced service solves them.
Challenge #1: The need for human editing and review
AI-generated text can miss the mark in many ways. It can lack depth, misunderstand complex human emotions, not adapt to unique brand voices and sound awkward or robotic. For long-form content, a consistent tone and logical flow are vital.
Unfortunately, this is a weak point for AI in content creation. Ironically, a recent survey found that 65.8% of people believe AI content is just as good as, or even better than, human writing. But the truth is, that even the best AI content still requires a human touch to hit the mark.
| Superside’s Solution |
|---|
| Every piece of AI-assisted content is reviewed and polished by our expert team. We ensure the final product reflects your brand’s voice, message and values. AI may help with speed, but human insight pushes content from 'fine' to 'fantastic'. |
Challenge #2: Ethical concerns and originality
AI tools often raise questions about originality. Since AI generates content by analyzing existing data, it can unintentionally produce text that closely resembles existing work i.e. plagiarism.
This is amplified in long-form content as it requires more words, unique insights and deep research. Studies like When AI Is Writing, Who Is the Author? highlight the growing debate on AI-authored content.
Watch out for overly generic output, plagiarism and content that isn't fully aligned with your brand. Training your team on AI content best practices properly should help overcome these challenges.
| Superside’s Solution |
|---|
| We make sure that every piece of content is fresh, original and built around your brand’s unique voice. You won’t find “written by AI” in our work. Instead, you’ll see content crafted by real people. Real authors who bring creativity and industry knowledge to every project. |
If you’re struggling with AI adoption in your creative team, see how we handled it.
Challenge #3: SEO Risks and Google’s guidelines on AI Content
While AI tools can churn out keyword-rich articles, they often miss the mark on well… sense. This is something Google’s algorithms are quick to pick up on. Google has made it clear that it now focuses on content quality, not just how it’s produced. If your AI-generated content feels automated and lacks reasoning or depth, it could hurt your rankings rather than help them.
| Superside’s Solution |
|---|
| We use AI tools to create content that’s great for both search engines and your readers. Our SEO strategists help you find the right keywords and run SEO checks to make sure your content meets Google’s standards for originality, expertise and authenticity. In short, we’ll keep your SEO game strong. |
The Future of AI in Content Creation
The way we create content is constantly changing and the part that AI plays is almost democratic. It's broken down industry walls—letting people with little to no writing knowledge finally get a foot in the door.
The plus side is that new perspectives and small brands are getting more traction at a reduced cost. The downside is a resulting market saturated with identical, robotic and hallucinated content.
As AI develops, the need to mix automation with human creativity will only get stronger. In copywriting and long-form content, AI can handle the basics, but real storytelling and a decent brand voice will always need a human touch.
You Know It & Feel It
You need to integrate AI into your team and your workflows. But where do you start? Superside's AI experts share their strategic insights and actionable advice.
Superside: Your Creative Ally for AI-Powered Content and Design Solutions
If you’re looking for work that stands out then we’re the place for you. Superside combines cutting-edge AI with human creativity to produce resonating content that’s strategic, original and aligned with your brand’s goals.
From blog posts to fully integrated content strategies, Superside’s AI-enhanced services help you scale without compromising on quality.
Ready to take your content to the next level? Book a call with us today to see how we can help your brand succeed.
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Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
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