The 10 Best Billboard Design Agencies in 2024

In the era of digital-first marketing, don’t overlook one of the most powerful out-of-home (OOH) advertising options: The billboard.

Billboards are eye-catching and impactful, and they’re a great medium for your brand to reach thousands of people daily. They come with quite a hefty price tag, though, so you need to tap into brilliant design services to guarantee a great return on your investment. A bad billboard is worse than no billboard, and the wrong design or poor branding can cause more cringe than conversion.

While our top picks for graphic design agencies and print designers are invaluable resources, outdoor advertising design differs. It requires specific expertise that some design agencies may not necessarily have.

You’re in luck if you’re looking for an impactful resolution to your company’s billboard marketing requirements. We’ve compiled a list of the 10 best billboard design agencies to consider, highlighting their unique offerings and why they stand out in the outdoor advertising industry.

Why Hiring a Professional Billboard Design Agency Is Good for Business

Billboard design is a marketing area you can’t afford to DIY. It’s a massively impactful medium, and you should invest in the expertise required to take full advantage of it.

Freelance billboard designers are few and far between and can be inconsistent. To ensure your brand gets the visibility, recognition and ROI it deserves, consider hiring a professional billboard design agency for the following four reasons:

1. High visibility

Billboards are usually placed in high-traffic areas along busy roads or high-density urban spaces. This exposes thousands of eyes to your brand, but you compete with other visual clutter and distractions. Professionals with billboard design expertise will know how to make your billboard stand out and capture attention.

2. Brand recognition

As billboards stay in one place for a while, they’re a great way to build strong brand recognition. Billboard exposure has been shown to increase ad awareness among consumers by almost 300%.

To take full advantage of this opportunity, a professional billboard design agency can develop the right combination of color, text, imagery and concept, maintaining brand memorability long after your billboard has come down.

3. Effective communication

Although billboards are large, they must convey information quickly and efficiently. The average viewer will only look at a billboard for about six seconds. Billboards are mainly seen by people cruising in cars or public transport, so they must succinctly convey your brand identity and product details. The best billboard design services are competent at executing compelling and legible visual messages that attract interest and inspire action.

4. Return on investment

While expensive to install and host, billboards secure an average ROI of 40%, so they’re well worth the outlay. The benefits of an effective billboard extend to online and other applications, too: A good billboard advert can lead to a 38% increase in mobile engagement with a brand. Hiring a professional billboard design agency should pay for itself in no time.

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4 Key Components of Effective Billboard Design

A successful billboard combines striking visuals, clear messaging and memorable branding. Your billboard has to be eye-catching, but it also needs to drive action.

Four key design elements make billboard design effective:

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The 10 Best Billboard Design Agencies in 2024

Choosing the right design company can feel like a minefield, especially when you need specialist knowledge in OOH advertising.

To help you, we’ve carved out a list of the best billboard design companies in the business, highlighting their strengths, design services and why they stand out in the industry.

1. Superside

Services offered:

• Print design, including billboards and OOH
• Branding
• Web design
• Graphic design
• Illustration design
• Presentation design
• Ads and social media design
• Motion graphics and videography
• AR and 3D design
• Packaging and merch design
• Concept design
• Email, eBooks and report design
• AI-enhanced design

Superside should be your top agency choice for your next billboard design project. Here’s why: We offer the expertise of a major agency with the agility of a freelancer and none of the drawbacks.

Our creative subscription model means you get access to unlimited design services as and when needed. And thanks to the power of AI-enhanced design, we can tackle your next billboard marketing project at breathtaking speeds and low cost.

We’re no strangers to outdoor advertising design that catches attention, and we’ve produced successful OOH campaigns in iconic locations.

Look at the spectacular solution we created for Marqeta in the heart of New York City. Produced in just five days, we delivered a billboard in Times Square that combined 2D design with 3D animation.

Our conviction in the power of OOH advertising is so firm we ran our own Superside billboard campaign in California, resulting in a 140% increase in call requests and a 77% boost in direct traffic.

Superside is your convenient one-stop superstore. Besides billboard design, our expertise covers everything from graphic design, print design, brochure design, motion graphics, creative concepts and much more.

The best part? You get access to all these creative services with one flexible subscription.

Based in: Globally distributed across the Americas, Europe, Africa and Asia

Pricing: Monthly subscription packages from $5,000.

Great for: Large and enterprise-sized businesses seeking high-volume creative regularly, including billboards and OOH campaigns.

2. JCDecaux

(Source: JCDecaux)

Services offered:

• Billboard and OOH advertising design
• Public furniture design and advertising
• Public transit advertising
• Interactive displays

Given its six decades of experience in the OOH advertising game, you’re in safe hands with JCDecaux. This global leader in outdoor advertising produces billboards as well as innovative street furniture and transport advertising.

The company has nailed the art of placing ads strategically in busy urban areas, integrating designs with public services and infrastructure such as bus shelters and self-service bike stations.

It has a global presence in over 3,900 cities and has worked with major names like Ferragamo, Clinique, Nintendo, BMW and Cartier.

Based in: Neuilly-sur-Seine, France

Pricing: On request.

Great for: Major brands looking for maximum OOH exposure in global markets.

3. Lamar

(Source: Lamar)

Services offered:

• Billboard design and installation
• Digital OOH advertising
• Wallscapes
• Airport advertising
• Public transit advertising

Lamar is one of North America’s longest-established outdoor advertisers. It’s designed and installed over 363,000 displays in the United States and Canada, including billboards, public transit and airport advertising.

The agency also maintains the largest network of digital billboards in the United States, putting Lamar a cut above the rest vis-à-vis reaching a mass audience. This firm could be a good choice if you want to maximize distribution and visibility.

Based in: Baton Rouge, Louisiana, United States

Pricing: On request.

Great for: Large brands based in North America looking for high urban visibility.

4. Outfront

(Source: Outfront)

Services offered:

• Billboards
• Digital OOH advertising
• Public transit advertising
• Street furniture
• Place-based media
• Social media amplification
• Mobile advertising insights

Outfront specializes in all forms of outdoor advertising, from traditional billboards to hand-painted wallscapes, pedestrian-oriented posters and spectacular oversized advertising that captures attention. It also offers innovative LED digital billboard designs, bringing old-fashioned static billboard advertising to life.

The agency understands that outdoor advertising is integral to community life and urban spaces, and is committed to building trust with its audiences.

Outfront has brought its creative, community-orientated approach to billboards for the hit TV show Curb Your Enthusiasm, the American Hip Institute, the City University of New York and Louis Vuitton.

Based in: New York City, New York, United States

Pricing: On request.

Great for: Large brands looking for innovative digital billboards.

5. Clear Channel Outdoor

(Source: Clear Channel Outdoor)

Services offered:

• Billboard advertising
• Digital billboards
• Public transit advertising
• Site-specific advertising
• OOH campaign concepts
• Insight and data

If you’re looking for an OOH advertising specialist backed by data-driven insights, Clear Channel Outdoor could be a good choice. This agency uses cutting-edge digital technology and data analytics to create targeted, effective billboard and outdoor advertising campaigns.

Sometimes, billboard advertising can feel like a blunt instrument, and pinpointing your audience seems imprecise. Clear Channel uses audience research and data-driven insights to narrow the field so you can be sure your placement and design speak directly to your target audience.

This analytical approach has won the firm major customers such as Integrated Pharma, Credit Union and Twitch.

Based in: New York City, New York, United States

Pricing: On request.

Great for: Large brands seeking OOH advertising solutions backed by research-led insights.

6. oOh!media

(Source: oOh!media)

Services offered:

• Billboards
• Retail advertising
• Street furniture
• Public transit advertising
• Airport advertising
• Office and educational institute advertising

oOh!media is transforming the OOH advertising industry in Australia and New Zealand. The firm specializes in creating engaging media interactions to inform and entertain.

Its spread of over 37,000 digital and static locations includes roadsides, retail sites and transport hubs, so acquiring the eyes you need on your brand is high. oOh!media also makes innovative use of data and technology to ensure accurate audience targeting.

Notable customers include Budget Direct, Subway and Pepsi.

Based in: Headquarters in Sydney, Australia, with offices in all major Australian cities

Pricing: On request.

Great for: Australian brands looking to partner with a local team for wide dissemination and reach.

7. Adams Outdoor

(Source: Adams Outdoor)

Services offered:

• Billboard design
• OOH campaigns
• Online-linked public display ads
• Connected TV ads

Adams Outdoor stands out for its innovative combination of traditional outdoor advertising skills and online solutions. The team is excellent at producing integrated campaigns, incorporating traditional billboards, digital outdoor advertising and online-linked advertising such as display ads and connected TV.

This firm draws on big data for targeted consumer analytics but knows how to speak to local audiences and community-focused brands.

Adams Outdoor prefers to keep its markets hyperlocal, which has led to its partnership with brands like AirZoo, Evergreen Senior Care and Michigan State University.

Based in: Lansing, Michigan, United States, with offices across the United States

Pricing: On request.

Great for: Medium to large brands looking for hyperlocal presence and insight.

8. Vector Media

(Source: Vector Media)

Services offered:

• Billboards and large-format advertising
• Public transit advertising
• Street furniture
• Experiential design
• Creative production

Vector Media’s outdoor advertising is all about connection and meaningful experience. If it can get a passer-by to pause, look up from their phone and smile, the agency reckons it’s done its job.

Besides traditional billboards and large-format advertising, Vector Media also offers public transit campaigns, street furniture, experiential activations and creative production, with integration across media and locations.

The agency’s creativity, resourcefulness and collaborative approach have won it partnerships with brands such as LaCroix, Target, Paramount+, Doordash, Apple and HBO, among many other big names.

Based in: New York City, New York, United States

Pricing: On request.

Great for: Large American-based brands looking for countrywide exposure and effective audience connection.

9. Ocean Outdoor

(Source: Ocean Outdoor)

Services offered:

• Billboards
• Digital and 3D OOH advertising
• Experiential advertising
• Anamorphic outdoor advertising

Ocean Outdoor has mastered a narrow niche: Digital out-of-home advertising.

Digital billboards and large-format ads allow for motion graphics, film, animation and special effects to bring your brand to life like nothing else. This firm is known for innovation in this space, combining branding know-how, spectacular design skills and a network of prime locations to capture your target audience’s attention.

The Ocean Outdoor network includes an in-house creative and branding team to bring your vision to life, whether you want an immersive experience or a traditional billboard. Plus, the agency has access to some of the most iconic sites in London, including the Piccadilly Circus Lights, the BFI IMAX and Marble Arch.

Based in: London, United Kingdom

Pricing: On request.

Great for: Large global or U.K.-based brands wanting the best in cutting-edge OOH design technology and iconic placement.

10. Ströer

(Source: Ströer)

Services offered:

• Billboard
• Large-format outdoor advertising
• Mobile and online-linked OOH
• Street furniture
• Urban activations
• Experiential design

This German company specializes in large-format, innovative OOH advertising, producing billboards, digital media, dialogue marketing and eCommerce projects for their customers.

Ströer is accomplished at linking brand stories across sites and media in a hyper-connected world. It offers classic billboards and advertising pillars as well as city light posters, mega lights and digital public video experiences.

The agency has done innovative work for the City of Stuttgart, Kunstfest Weimar, the German Olympic team and a creative series of green-roofed bus stops in Braunschweig.

Based in: Cologne, Germany

Pricing: On request.

Great for: Large global or European brands looking to capture the German market.

Superside: The Best Billboard Design Agency

Driving results with OOH advertising can be as simple as picking the best billboard design agency for your brand. Working with professionals ensures you reap the full benefits of billboard advertising: More eyes on your brand, better recognition, strong messaging and valuable ROI.

Choosing the right billboard design service partner can feel like a minefield, though. It requires time-intensive scrutiny of portfolios, customer testimonials, the agency’s knowledge of your industry and the specifics of OOH advertising. Finding good freelance billboard designers can also be a time-consuming process.

With Superside, you can cut to the chase. We combine expert graphic design knowledge with marketing know-how, transparent pricing and the power of AI-enhanced design to offer you everything you need in a billboard designer.

Ready to transform your billboard design idea into a show-stopping reality? Book a call with Superside today.

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