Your last email feels as fresh as a week-old baguette, and your open rates and click-throughs are way below industry standards. But you keep hearing email marketing is as effective now as it was 10 years ago. What to do? Don’t miss out on more sales—tap into the collective brain power of the teams inside the world’s top email design agencies.
Design isn’t just the cherry on top of an engaging email that converts—it’s the whole cake. Add a sprinkling of persuasive copy, and the mailers you send to the leads you’ve painfully gathered can help your business rise well above your competition.
But getting your email recipe right can take some work. Creating emails that are a tad too cluttered, visually underwhelming, or misaligned with your brand is a common problem. In fact, 40% of marketers say design is one of their biggest stumbling blocks in delivering email ROI.
If you’re wondering how to create emails that sell your product or service better than your star sales agent, you’re in the right place. This article gives you the lowdown on the companies that get Superside’s vote for the best email design agencies in 2024.
Why Great Email Design Matters
Despite being one of the older digital communication tools, email is as popular and effective as ever. In 2023, businesses and consumers sent and received around 347.3 billion emails per day worldwide.
Yet many companies still undervalue the power of email and don’t pay enough attention to the design. Are you one of them? Here’s why good email design matters.
1. It creates a good first impression
Your email’s design is the first thing the reader will notice (straight after the subject line, that is). A well-designed email creates a positive first impression and increases the likelihood of the recipient engaging with the content. Think of your email design as your foot in the door—the first step towards getting your sales message across and building a rapport with your customer.
2. It helps you build a strong brand identity
With every color, font, icon, emoji and button, you’re not just visually communicating your message; you’re telling your brand's story and (hopefully) leaving a lasting impression. It’s critical to get this right and to maintain consistency over time. By ensuring every email adheres to the same, consistent branding elements, you’ll reinforce your brand identity with every interaction.
Strategic use of motion design and interactivity can help you create an even more memorable brand experience.
3. It drives engagement and results
Clean, well-structured email designs make the main message and call-to-action very clear to the reader. This clarity removes friction and makes recipients more likely to take the desired action, like clicking a link or making a purchase.
Check out our Gather and Grow Email Design Webinar to discover more about the important role of design in email marketing.
How to Choose the Right Email Design Agency
You can’t afford to waste time or blow your budget on the wrong email marketing agency. Here’s how to choose a partner that offers best-in-class email design to meet your unique needs from Day 1.
See The Quality You Can Create With Superside
See how our world-class design teams have helped some of the world’s top brands create sensational campaigns at the speed of light.
14 Best Email Design Agencies in 2024
Too many competing demands from across your business could mean you don’t have the in-house capacity or expertise to design emails that convert. Don’t fret. I’ve identified the cream of the crop in email design agencies—all of which will give you the creativity and expertise you need to deliver exceptional results.
1. Superside
Services offered:
- Comprehensive email design
- Custom email templates
- Graphics and animations
- Tailored newsletter templates
- Email signature design
Other design services:
- Ads and social media design
- Video production
- AR and 3D design
- AI-enhanced creative services
- Branding services
- Print, packaging and merch design
- eBook and report design
- Concept design
- Digital marketing consulting
Based in: Globally distributed across the Americas, Europe, Africa and Asia.
In a world where most (72%) internal creative teams can’t keep up with the sheer volume of design requests they receive, Superside’s Creative-as-a-Service (CaaS) model is a lifeline. Our fully remote workforce and AI-enhanced subscription service mean we can handle an incredibly high volume of email designs and deliver work 30%-60% faster than other agencies.
Our agile, always-on design team consists of the world’s top 1% of talent, which means our customers really get to partner with the best of the best. Our email designers understand the pivotal role of compelling visuals, a clear content structure and brand consistency in email campaigns, and will help you drive a high return on investment.
There’s more. When you tap into one of Superside’s flexible subscription plans, you’ll be able to seamlessly switch to other types of design, ensuring your emails are 100% in line with your other creative. While distinct, all your marketing material will work in tandem to create a compelling brand narrative.
Pricing: Subscription packages, including email design, start at $5,000/month.
Great for: Enterprise and mid-market companies with a high-volume, ongoing demand for a broad range of email design services. Companies looking for hassle-free collaboration with top-of-their-game designers at a predictable monthly cost.
2. Action Rocket
(Source: Action Rocket)
Services offered:
- Email design
- CRM program creation
- Rich media, social assets and animation creation
- Coding
- Strategy development
- Campaign process management
Based in: London, United Kingdom.
Action Rocket is an email marketing agency and design studio known for creative ideas, strategic thinking and building end-to-end customer journeys. This team enjoys collaborating with local and global brands to create innovative, engaging and effective email marketing campaigns.
Their specialties are email marketing, email design, email strategy, CRM, CRM, digital marketing services, email development and email strategy.
A few of their major clients include the BBC, Gymshark, Unicef and Nescafé Dolce Gusto.
Pricing: On request.
Great for: Businesses of all sizes across industries seeking tailored digital CRM and an agency partner with lots of experience creating successful email campaigns.
3. Movable Ink
(Source: Movable Ink)
Services offered:
Email marketing campaign management, including:
- Content creation and automation
- Personalization
- Predictive analytics
- Dynamic content insertion
Based in: Based in New York City, with operations in North America, Central America, Europe, Australia and Japan.
One of the larger companies on this list, Movable Ink delivers intelligent content marketing solutions for email marketing.
They aim to personalize every customer engagement through email automation and artificial intelligence. Their platform enables brands to create dynamic email marketing campaigns that adapt in real-time based on each recipient's preferences, behavior and contextual data.
This team is all about maximizing revenue, simplifying workflows and achieving the optimal customer experience for their clients. Their impressive portfolio, which includes work for Nordstrom, Bloomingdale's, American Eagle Outfitters and Verizon, makes them one of the best email marketing companies out there.
Pricing: On request.
Great for: Medium to enterprise-sized brands in various industries such as retail, finance and hospitality.
4. The Orchard
(Source: The Orchard)
Services offered:
- Email design
- Email strategy development
- Copywriting
- Marketing automation
- Lead generation
- CRO
Based in: Melbourne, Australia.
The Orchard is an email and marketing automation company known for its innovative branding and visual communication approach.
Specializing in email graphic design, branding and digital marketing, this email marketing firm offers creative solutions tailored to clients' unique needs and objectives. Focusing on creativity, strategy and craftsmanship, the company collaborates closely with clients to develop compelling brand identities and marketing materials.
With nearly 15 years of experience, this small but powerful team has partnered with big brands like Nintendo and Medibank.
Pricing: On request.
Great for: Direct-to-consumer companies looking for a partner specializing in eCommerce email marketing.
5. Email Industries
(Source: Email Industries)
Services offered:
- Email marketing
- Email deliverability
- Email list hygiene
- Email risk scoring
Based in: Augusta, Georgia (United States) with a global client base.
Email Industries is a leading provider of email marketing solutions, offering innovative tools and services such as BlackBox and InboxExpo to help businesses optimize their email marketing campaigns and drive better results.
Founded in 2008, this agency was one of the first dedicated email marketing companies. Their global footprint means half of their clients are located outside the U.S. Boasting major clients such as Riot Games and MailChimp, Email Industries are known for simplifying the complexity of email marketing for their clients.
Pricing: On request.
Great for: B2B, B2C and non-profit marketers looking for top-of-the-range, full-service email marketing services.
6. Disruptive Advertising
(Source: Disruptive Advertising)
Services offered:
- Creative
- Lead generation
- eCommerce
- Paid search
- Paid social
- Lifecycle marketing
Based in: Pleasant Grove, Utah (United States).
Disruptive Advertising is a dynamic performance marketing agency founded in 2012. Their mission? To bring cutting-edge marketing solutions to brands and organizations worldwide.
With over 150 employees, this agency hires top talent, limits its client count to ensure top-quality work, and believes in creating multi-platform, cohesive strategies. It manages $450M+ in annual spending and creates and sends thousands of high-converting emails every year.
Pricing: On request.
Great for: B2B, eCommerce and B2C brands looking for email marketing services from a company that has authenticity as its core value, and is invested in your brand and business.
7. Email Uplers
(Source: Email Uplers)
Services offered:
- Email template production
- Email operations support
- Digital assets
- Email service provider support
- Email marketing specialists for hire
Based in: Ahmedabad, India, with operations in the United States., United Kingdom and Australia.
Email Uplers began in 2013 as an email design and coding business. They later expanded their services to include landing page and banner design, end-to-end email campaign management, and email automation setup with complete support for email service providers like Mailchimp, Campaign Monitor, Salesforce, Marketo and HubSpot.
This team focuses on creativity and innovation and has worked with over 5,000 brands and email marketing agencies across 52+ countries. Some of their biggest clients are Facebook, Amazon, Disney and National Geographic.
Pricing: Responsive email layout starts at $35. Add-ons start at $49.
Great for: Companies looking for full-service email marketing services or agencies looking for a well-priced email marketing partner.
8. SmartMail
(Source: SmartMail)
Services offered:
- Email design
- Email campaign management
- Email automation
- Email marketing audits
- Email marketing strategy
- SMS marketing
- Email list management
- Email platforms
Based in: New York, United States.
SmartMail specializes in creating high-converting email marketing campaigns for eCommerce companies. They set up, implement and manage lifecycle and behavioral email campaigns.
With a focus on data-driven design and strategy, SmartMail offers a range of services using data integration. The list includes email design, coding, testing and optimization.
With results like “163 million new subscribers captured,” “$187 million email revenue generated,” and “11 billion emails sent and tested,” SmartMail is one of the most prolific companies on this list.
Pricing: On request.
Great for: eCommerce companies in the apparel and homeware space looking for full-service email marketing.
9. Chronos Agency
(Source: Chronos Agency)
Services offered:
- Email marketing
- SMS marketing
- Push notifications
- Performance creatives
- Web development
Based in: Singapore and Sydney, Australia.
Chronos Agency is a lifecycle marketing agency helping high-growth direct-to-consumer brands scale their profits with outbound marketing, including email and SMS marketing. Chronos boasts a global team of over 90 digital marketing experts.
Specializing in the apparel, lifestyle, beauty and skincare sectors, the Chronos team uses its lifecycle marketing expertise to create dynamic promotional campaigns for dynamic eCommerce stores.
Pricing: On request.
Great for: eCommerce brands looking to scale with email marketing.
10. MH Digital
(Source: MH Digital)
Services offered:
Email and SMS marketing design, technical development and strategy, including:
- Audit, setup and implementation
- Campaign management
- Email automation and flows
- Segmentation and growth campaigns
Based in: Denver, Colorado (United States).
MH Digital is a design agency that provides comprehensive digital marketing services to businesses in the U.S. and beyond. Specializing in web design, branding, and digital strategy, MH Digital focuses on long-term conversion and customer retention.
MH Digital believes in thoroughly understanding its clients’ brands before creating marketing materials, including emails. It prides itself on not applying the same formula to every client. The team carefully considers each client’s target market and unique requirements.
Pricing: Between $2,000 and $5,000 per month for a retainer-based pilot.
Great for: Small to medium-sized companies across eCommerce, SaaS and services industries, with a B2C focus.
11. Avex
(Source: Avex)
Services offered:
- Branding and creative
- Direct-to-consumer eCommerce
- Support and revenue optimization
- Customer retention marketing
Based in: New York, United States
Avex is an NYC-based Shopify Plus eCommerce agency that specializes in creating visually appealing, user-centric digital experiences for brands and businesses.
Focusing on web design, eCommerce development, and digital marketing services, Avex has worked with major international brands such as Hugo Boss, LVMH and Kith.
The agency prides itself on its diverse marketing team, which includes project managers, marketing experts and real people invested in their customers’ brands.
They aim to bridge the gap between culture and business value, launching many successful email campaigns along the way.
Pricing: On request.
Great for: Lifestyle brands ranging from startups to enterprise-level businesses.
12. The Better Creative
(Source: The Better Creative)
Services offered:
Full-service email design, including:
- Performance analysis
- Creative design
- Email service provider implementation
- Quality assurance
- Design reviews
Based in: Belgrade, Serbia.
Better Creative specializes in one thing, and one thing only: email design. Focusing on creating visually compelling, conversion-focused email campaigns, this Serbian agency offers tailored solutions to eCommerce businesses looking to enhance their email marketing efforts.
The agency’s smaller marketing teams give customers a more focused, personalized experience.
Pricing: $125-150 per email.
Great for: Smaller companies looking for full-service email design, and a dedicated team who brings a personal touch to their work.
13. Smartsites
(Source: Smartsites)
Services offered:
- Email and SMS marketing
- Web design
- Pay-per-click advertising
- Search engine optimization
- Social media marketing
Based in: Paramus, New Jersey (United States).
This digital marketing giant is results- and customer-focused. SmartSites delivers a wide range of services to customers around the world, partnering with over 1,000 businesses.
The numerous awards they’ve won for their successful email campaigns speak to the high quality of their work. This email marketing firm is also a Google Premier and Facebook Marketing partner.
Pricing: On request.
Great for: B2B and B2C companies of all sizes across various industries.
14. Mayple
(Source: Mayple)
Services offered:
- Email marketing
- Conversion rate optimization
- Social media marketing management
- Paid advertising
- SEO
- Influencer marketing
- Marketing strategy development
Based in: New York, United States.
Our last agency is more of a platform than a traditional agency. Mayple believes in a world where distributed work becomes the norm, and you can hire vetted marketing specialists on demand with no long-term commitment.
This team’s mission is to see more brands succeed and thrive without the struggles of hiring talent. Through data-driven vetting, AI-powered expert matching, and advanced monitoring systems for performance analysis, the platform takes the struggle out of creating good email design templates and other marketing materials.
Pricing: From $1,280 per month.
Great for: Companies tired of spending time looking for and vetting email marketers and designers.
Your Email Design Makeover Starts with Superside
Your email design agency should become a long-term partner that can make your brand vision a reality—at a realistic price and within a set time frame. If you’re looking for quick turnaround times, transparent pricing and high-quality email designs produced by the world’s top designers, Superside is a no-brainer.
Let’s help you meet your sales targets with high-converting, on-brand emails. Book a call today to discover why our AI-powered CaaS solution is a step above the rest.
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Email Design Agencies FAQs
Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
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