Introducing Superads: Powerful, Shareable Creative Analytics

Since we started building Superside back in 2015, technology has had a profound impact on almost all aspects of creative. Everything from ideation to distribution has been upended as a result of incredible innovation.

But, there's one key area yet to be transformed: creative analytics. While there’s been incremental progress, most brands we work with are still using tedious, time-consuming and complicated native tools for tracking metrics and complex spreadsheets for sharing results.

Historically, analytics tools have been analog and ineffective. The back-and-forth between marketing and creative teams is confusing and creates more chaos than confidence.

As a result, many marketers make knee-jerk decisions on their creative, instead of data-backed ones. Opportunities get missed, resources are wasted and frustrations rise.

After seeing this struggle play out time and again, We knew there had to be a better way. So, we built Superads, the only AI-powered creative insights tool built for marketers and creative teams.

Instant Creative Insights Everyone Can Use

Marketers and creatives must make fast, definitive decisions based on accurate, insightful data. Every stakeholder across the campaign development process deserves actionable insights that optimize impact.

Fredrik ThomassenCEO and Co-founder, Superside

Built by a team of experts in data science, AI, engineering and performance marketing, Superads makes campaign metrics meaningful—helping marketers quickly visualize and share Meta, LinkedIn and TikTok data.

Google was one of the first to state that the quality of the ad creative is the leading indicator of campaign performance. But, the tools in place to measure creative performance aren't built to improve quality, they are built to optimize budgets.

With Superads, performance marketers and creatives can go beyond basic metrics to uncover what drove results and where creative can be improved.

What You’ll Find Inside Superads

Manual reporting only works until it’s time to scale.

Anna PickardSenior Manager, Social Media, Boomi

Superads is a comprehensive solution for analyzing creative performance—making insights simple to share and action. Here's what you'll get:

Instant ad insights

Quickly assess marketing effectiveness using data points like ad spend, clicks, click-through rate (CTR), impressions, contacts, cost-per-contact and more—summarized per ad and across the entire campaign and/or channel.

With intuitive visualizations that make performance metrics accessible to everyone, users can break down complex data into easy-to-understand views. They can even add custom variables for additional attribution.

Drawing inspiration from leading business intelligence tools, we've engineered a tool that translates detailed performance data into highly visual reports that inform testing and optimization.

Versatile data visualization

Superads transforms how teams interpret ad performance data with live, interactive dashboards. Built with flexibility and power, Superads adapts effortlessly to each team’s unique needs and communication styles.

Users can quickly create sharable reports that help readers understand standard metrics, AI-analyzed dimensions and custom variables at a glance. In doing so, everyone from graphic designers to digital strategists, can easily access data that helps them to deliver greater creative impact

A vast improvement from the manual spreadsheets, Superad’s drag-and-drop user interface makes creating reports a breeze.

AI analysis and copilot automation (beta)

The AI at the core of Superads automatically categorizes ads to identify winning products, value propositions, hooks, emotional triggers, copies and ad types.

Chatting with the Superads AI Copilot lets users ask questions about data, get help editing reports and summarize key information. The Superads AI Copilot can also use historical data to provide recommendations for how to improve campaign performance.

Start Using Superads for Free!

It’s time to stop relying so much on native ad network reporting. Superads shortens the time between testing and actionable insights. It helps center everyone in the org around the metrics that truly matter.

Dan BirdwhistellGrowth Advisor

Everyone should have access to actionable data. With Superads, everyone can easily see, understand and act upon this information.

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