20 Best Landing Page Design Examples & Ideas in 2024

Your landing page is the gateway to your website and, by extension, your business. It attracts online traffic and transforms casual browsers into prospective leads, ultimately turning clicks into cash. 🤑

Nearly 50% of marketers say they build a new landing page for each new campaign they produce. The payoff is excellent: Landing pages have a 160% higher conversion rate than other signup forms. And brands are getting savvier, with 33.7% of marketers saying they saw higher conversion rates in 2023 than in 2022.

But crafting magnetic landing pages isn’t a job for rookies. It’s best to choose a partner with demonstrated website development experience and the resources to deliver a frictionless sales funnel that keeps target customers engaged on their journey toward conversion.

This article showcases our pick of the 20 best landing page examples and the companies that created them to help chart your way forward.

What Makes a Great Landing Page?

Landing pages are the workhorses of online conversion. These web pages serve as your 24/7 digital sales team, tirelessly turning visitors into leads and customers.

The secret to a successful, high-converting landing page is focus. Unlike a homepage with its buffet of options, a landing page should convince the visitor to click on a single, crystal-clear call to action (CTA). In other words, a well-crafted landing page delivers results.

To harness the full power of landing pages, it’s essential to understand their anatomy, best practices and optimization techniques.

Let’s consider key elements before exploring our list of best practices and the 20 best landing page examples.

A clear and compelling title

The title on your landing page should pack a punch. Up to 80% of visitors only read the title (or headline), so make it count.

A captivating title hooks web visitors and keeps them engaged, setting the stage for taking a desired action. Spend a bit of time on this and create an attention grabbing headline.

Strong, relevant visuals

Make a visual impact on your landing page and let your hero image act as a digital billboard that sets the tone in seconds. People retain 80% of what they see but only 20% of what they read, so choose your visuals wisely.

Opt for bold, eye-catching images and graphics that illustrate your offer. Infographics, for example, can boost engagement by 80%. Video pays dividends here, too and can increase conversions by 86%.

But remember, fast loading times are crucial. Oversized images can significantly slow down your page, potentially driving visitors away before seeing your content.

Concise and persuasive copy

Keep the copy on your landing pages concise and persuasive—visitors prefer to skim, not read.

Stick to one strong marketing message per page because multiple messages can negatively impact conversions. Instead, craft targeted landing pages for different promotions, messages and customer segments.

To make the page easy to scan, consider using bullet points, short paragraphs and subtitles.

A strong call to action

Your CTA is where the conversion magic finally happens, so take time to craft a CTA that’s impossible to ignore.

Position the CTA front and center and ensure it stands out on the page. Note that landing pages with one CTA convert 1.6% better than those with multiple. Then, level up by personalizing it, as tailored CTAs outperform generic ones by 202%, and consider using the word “submit” where it makes sense, as this verb could boost conversions by 3%.

Button color can help you generate leads, too. Use contrasting hues to make your CTAs stand out from other visual elements. Worth noting: Green CTAs on landing pages outperform other color variations.

Trust signals (testimonials, reviews, certifications)

Testimonials and reviews are the modern-day equivalent of word-of-mouth recommendations. Real customer voices build trust faster than company claims, accelerating conversions.

When adding trust signals to your landing page, remember that testimonials trump reviews: 36% of top-performing landing pages have testimonials compared to just 11% for reviews.

Including your contact details also boosts trust and encourages visitors to get in touch. In fact, adding these details can give your conversion rate a lift of up to 9%.

Mobile responsiveness

A mobile-first approach is essential for boosting conversion rates. Currently, 53.3% of web traffic originates from mobile devices, so your landing pages need to shine on smaller screens.

Think thumb-friendly layouts, swift load times and content that can be consumed on the go.

Fast loading speed

Your landing pages should be lightning-fast across all devices. Every second of load time translates into a 4.42% drop in conversions.

Pages loading in 1-2 seconds hit the sweet spot. Remember to optimize images, keep your code clean and leverage browser caching to speed things up.

Your website’s homepage is your most important landing page, so ensure this page loads lightning-fast. But don’t forget to check the speed of your other landing pages, too. Note that a heavy background image can slow things down considerably.

5 Landing Page Design Best Practices

Crafting a high-converting landing page involves both art and science. Following current best practices, as listed below, improves your chances of getting the balance right. 

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20 Best Landing Page Design Examples in 2024

Looking for landing page inspiration? Here’s a round-up of several great landing page design examples from brands worldwide to inspire yours.

1. Diamond Crystal by Superside

Target customers: Eco-conscious travelers seeking luxurious, unspoiled tropical getaways.

Why we love it: This landing page design exemplifies just one of the many creative services Superside customers can access under a single, affordable subscription. The breathtaking visuals of crystal-clear turquoise water and pristine beaches immediately captivate Diamond Crystal’s visitors.

The page also expertly balances alluring imagery with informative graphics and concise text, narrating the destination's rich history and conservation efforts. With a strong landing page headline and the strategic use of clean space, Superside’s design effectively showcases the serene beauty of the destination while communicating a powerful call to action.

Great for: Companies in the ecotourism sector, such as eco-conscious travel agencies and brands, wanting to foster environmental responsibility.

(PS: Superside’s team of design experts nails the landing page brief every time, and our transparent subscription model gives our customers access to top-tier creative talent as and when required. Sound like what you’re after? Then don’t waste another minute—let’s chat.)

2. Brio by Superside

Target customers: Businesses during the recent pandemic.

Why we love it: Brio Systems commissioned Superside to craft a series of vivid, responsive landing pages that put facts and safety around the most recent pandemic front and center. The design masterfully conveyed trust and scientific excellence amidst pandemic chaos.

The modern, simplistic layout featured bold colors, clever graphics and animations that complemented powerful, distilled messages. Clear CTAs, focused messaging and strategic use of space also helped drive engagement—a good landing page to use as inspiration.

Great for: Healthcare providers seeking efficient, comprehensive disease testing solutions.

(Fast-forward to 2024: By leveraging AI-powered design tools, Superside now creates impactful landing pages and other designs faster and more cost-effectively than ever).

3. Packt by Superside

Target customers: Tech professionals seeking cutting-edge programming and IT resources.

Why we love it: Superside crafted a series of striking landing pages for Packt that perfectly encapsulated the tech industry’s futuristic focus. This page's simplistic yet powerful design balances strong brand identity elements with visuals that appeal to various preferences.

With just a few elements, Superside created a sleek, tech-forward aesthetic that speaks directly to Packt’s target audience. This landing page exemplifies Superside’s ability to develop visually impactful, audience-specific designs for our customers.

Great for: edTech content providers.

4. Any Road by Superside

Target customers: Marketing teams.

Why we love it: Any Road spearheads the experience relationship management space. The company commissioned Superside to give its website a facelift, and we responded to the brief with visual storytelling dexterity.

This landing page example showcases how we used bold colors and emotive imagery and paired these with punchy text and attention-grabbing CTAs. Cleverly distilled statistics and infographics paint a vivid picture of AnyRoad’s value proposition, backed by compelling social proof.

The vibrant purple and pink design educates visitors about experience relationship management. It also strikes an impeccable balance between style and substance.

Great for: Companies and marketing teams seeking to optimize and monetize customer experiences.

5. human program_ by Superside

Target customers: Tech-savvy learners seeking cutting-edge, multilingual educational experiences.

Why we love it: human program_ entrusted Superside to create a unique brand design system for its namesake brand, human program_, and its learning app, Primer.

The minimalist, ageless aesthetic seamlessly unites the core brand and Primer app. Bold visuals and the strategic use of white space deliver maximum impact, while clear fonts, a cohesive color palette and flat icons create a sleek, professional look. It certainly is an effective landing page.

Thanks to Superside’s Creative-as-a-Service (CaaS) solution, customers like human program_ benefit from top-tier web design services at a fraction of traditional agency prices, making exceptional design accessible to all.

Great for: Tech development companies, mobile app developers and edTech outfits.

6. ExpressVPN

(Source: ExpressVPN)

Target customers: Security-conscious individuals and companies.

Why we love it: ExpressVPN’s landing page targets security-conscious internet users with its illustrative design. The page features simplistic yet impactful imagery and a gentle color scheme, highlighted by a bold green CTA button.

The crisp, focused text clearly communicates the VPN’s benefits. Social proof elements, including reviews and ratings, build trust with potential customers.

Great for: VPN service providers offering privacy and security software.

7. Wix

(Source: Wix)

Target customers: Website designers and content professionals.

Why we love it: This landing page exemplifies exceptional design for tech-savvy users seeking website creation tools. The design seamlessly blends futuristic, playful graphics with white space, guiding visitors through a compelling narrative. Expressive text, typically under 10 words, clearly communicates the essential information.

The harmonious integration of visuals and content creates a story that resonates with potential customers. Notably, Wix showcases its software capabilities by using it to build this impressive landing page. This strategic approach demonstrates the product’s effectiveness and instills confidence in users considering Wix for their web design needs.

Great for: Small businesses and entrepreneurs seeking user-friendly website creation tools.

8. Calm

(Source: Calm)

Target customers: Stressed, sleep-deprived individuals seeking relaxation.

Why we love it: This highly effective landing page immediately engages visitors seeking stress relief and better sleep. The design features a serene evening sky with soothing colors, creating a tranquil atmosphere. Its clean layout and soft hues promote relaxation while also being easy on the eye.

The concise, clear text outlines the app’s primary benefits to page visitors, and the hero headline is powerful. This straightforward approach effectively communicates Calm’s purpose to potential users seeking mental wellness solutions.

Great for: Brands promoting mindfulness, sleep, meditation and wellness.

9. Involve.me

(Source: Involve.me)

Target customers: Professionals needing quick, customizable online form solutions.

Why we love it: involve.me’s landing page showcases a minimalist design to attract professionals seeking efficient form creation tools. The layout balances white space with bold colors, creating visual appeal. To-the-point text clearly outlines the software’s benefits to potential new users.

A brief introductory video augments the page’s purpose, demonstrating the brand’s portfolio and values. This streamlined approach effectively communicates involve.me's objectives: Conversion convenience for busy professionals needing quick, user-friendly form solutions.

Great for: Digital marketers and eCommerce businesses.

10. Orchard

(Source: Orchard)

Target customers: Savvy home buyers and sellers.

Why we love it: Orchard’s landing page targets homebuyers and sellers with emotive imagery conveying security and family. It features a compelling CTA offering free home valuations.

The page effectively caters to both buyers and sellers, using interactive elements to showcase benefits. Customer testimonials build trust and highlight the benefits of Orchard’s property brokerage offering.

Great for: Property brokers and real estate companies.

11. Sunbasket

(Source: Sunbasket)

Target customers: Busy, health-conscious professionals seeking convenient, nutritious meals.

Why we love it: This landing page captivates visitors with appetizing imagery and an irresistible offer. The powerful visuals perfectly complement the concise, focused text, conveying the company’s message with minimal words.

This thoughtful combination of eye-catching design and succinct content creates an engaging experience that entices potential customers to explore Sunbasket’s meal delivery service.

Great for: Food and beverage brands.

12. Zola

(Source: Zola)

Target customers: Engaged couples seeking streamlined wedding planning solutions.

Why we love it: Zola is a one-stop digital destination for all things wedding. Its landing page embodies elegance: Simple, sophisticated imagery is balanced with bold text.

The prominent CTA is complemented by a clear explanation of services that couples will find appealing. The minimalist design also effectively showcases key offerings to page visitors. This organized approach creates an enticing portal for engaged couples planning their perfect day.

Great for: Organizations advertising special event-planning services.

13. Squarespace

(Source: Squarespace)

Target customers: Creative professionals seeking sleek, customizable website solutions.

Why we love it: This landing page artfully combines bold typography, customized copy and interactive elements with strategic use of white space. It’s a great example of Squarespace’s expertise in website design.

The page showcases scrolling website templates while maintaining a focus on prominent CTAs. Its concise, visually appealing and striking design effectively demonstrates the company’s capabilities and encourages immediate user action.

Great for: Software companies offering website building and hosting services.

14. Pavillion

(Source: Pavillion)

Target customers: Ambitious market leaders seeking exclusive professional networking opportunities.

Why we love it: Pavillion’s landing page combines simplicity with vibrancy. Large, powerful imagery narrates the user’s story, while bold headlines take center stage. Minimal text and strategically placed form fields ensure users don’t feel overwhelmed.

Great for: Digital marketing platforms specializing in community building.

15. CD Baby

(Source: CD Baby)

Target customers: Independent musicians seeking wide distribution and fair royalties.

Why we love it: Blending retro appeal with modern flair, CD Baby’s landing page rocks its music distribution message. It highlights key benefits for independent musicians in clear, succinct copy.

Compelling testimonials from artists who recommend CD Baby through their own lived experiences enhance the brand’s appeal.

This page is an excellent example of how authentic customer voices can help build trust.

Great for: Companies specializing in online entertainment and music distribution.

16. HomeLoanGurus

(Source: HomeLoanGurus)

Target customers: Homebuyers seeking loan assistance.

Why we love it: Here’s a great example of how a problem-focused approach adds value to a landing page.

The headline instantly resonates with visitors struggling with poor credit. It breaks down the complex home loan process into simple, digestible steps, making it less daunting for potential applicants.

The concise copy follows best practices for financial landing pages, proving you can convey crucial information without overwhelming visitors.

Great for: Companies offering home loan services.

17. The Farmer’s Dog

(Source: The Farmer's Dog)

Target customers: Health-conscious pet owners seeking premium food.

Why we love it: This landing page captivates pet owners with endearing imagery and finely honed, bold text. It expertly focuses on its customers, showcasing why The Farmer’s Dog product is ideal for the target market’s beloved furry companions.

The page builds credibility through prominently displayed reviews and media endorsements. A clean, easily accessible design features a central, brand-colored CTA button. This thoughtful approach prioritizes user experience, balancing emotional appeal with clear, persuasive messaging.

Great for: Health-conscious pet food brands.

18. Canva

(Source: Canva)

Target customers: Creative professionals and novices seeking user-friendly design tools.

Why we love it: This landing page’s clean, eye-catching design is enticing.

Clever use of white space amplifies text and balances vibrant colors. The video efficiently conveys Canva’s message. Expressive copy and bold visuals drive the point home.

A helpful FAQ section—addressing potential questions and showcasing transparency—provides useful info for potential customers and helps drive conversions.

Great for: Design platforms that provide tools for creating graphics, promotional merchandise and websites.

19. Spotify

(Source: Spotify)

Target customers: Music lovers seeking personalized streaming across diverse genres.

Why we love it: Spotify’s landing page hits all the right notes with its dramatic design. The moody dark tones are perfectly balanced by bold splashes of color. A strong offer and clear CTA take center stage, while snappy copy delivers the essentials.

The focused approach nails the landing page brief, and a smart FAQ section helps drive the investment. This landing page’s simplicity meets effectiveness in perfect harmony, converting visitors.

Great for: B2C companies and streaming media service providers.

20. Uber

(Source: Uber)

Target customers: Passengers seeking a fuss-free experience.

Why we love it: Uber’s landing page is a masterclass in cutting through digital noise. The sleek black-and-white design grabs attention instantly. Bite-sized copy delivers key information effortlessly, while a bold CTA button beckons visitors to sign up.

This blend of striking visuals and minimalist text on the entire page creates a page that’s both professional and inviting—more great landing page design inspiration.

Great for: Companies providing ride-hailing and food-delivery services.

Craft Champion Landing Pages With Superside

Armed with the knowledge of how to create effective landing pages and some landing page inspiration, you’re good to go. Ultimately, the best landing page is the one that converts (many landing pages fail dismally to achieve this goal).

You’ll want to partner with an agency with solid experience in landing page design to give your landing page or pages the best chance to pull in prospective customers. Our 14 top landing page agencies in 2024 is the perfect place to start hunting for the perfect team.

We’re pretty confident in our landing page conversion clout. If you’re ready to transform browsers into buyers with high-converting landing pages, book a call with Superside.