12 Top Marketing Strategy Consulting Services for Enterprise Brands in 2025
Published 5 Dec, 2024
Companies no longer purely compete on product or service delivery—they vie for mindshare. But grabbing target customers’ attention means your marketing efforts should be pretty impressive. Take your marketing strategy from zero to hero with our list of the top marketing strategy services out there right now.
Ask any marketer to summarise the modern marketplace, and they’ll note that competition for customer attention has never been fiercer. Probe a little deeper and it may quickly become apparent that your business isn’t going to go anywhere—unless you have an exceptional marketing strategy and team in place.
Fortunately, the right strategic consulting expertise can help you crack this tough nut. The key is partnering with experts who can transform your data into actionable insights that deliver measurable outcomes.
In this article, we run through the dos and don’ts of picking a strategic partner and list the best marketing strategy consultants to have by your side in 2025.
What Is Marketing Strategy Consulting and Why Is It Essential for Enterprises?
Let’s kick things off with a quick overview.
Marketing strategy consultants help businesses design and implement marketing strategies that are perfectly aligned with their business goals.
The best strategy consultants will accomplish this by:
- Conducting in-depth research into marketing and industry trends.
- Researching your target market, competitor landscape and strategies, and consumer behavior.
- Understanding what your customer journeys typically look like.
- Developing a tailored framework to meet your marketing goals and business objectives.
These strategists can also help you define new customer segments, explore new value propositions and refine your business’s positioning and messaging.
Why do enterprises need marketing strategy consulting?
A professional strategy consulting service can provide in-depth, objective insights you may be unable to uncover yourself. For example, these experts can help you better understand your target audience’s motivations or determine how to optimize your customer journeys to drive conversions.
Hiring a strategy consultant also makes sense when your business is navigating complex challenges or trying to seize market opportunities your competitors haven’t spotted yet.
Research shows that 70% of companies using strategy consulting services see improvements in their market positioning. This shift can easily translate into a massive competitive edge in a market environment facing massive disruptions.
Impact on brand identity and reputation
A good marketing strategy helps you develop strong, cohesive brand messaging that positions your business to thrive and grow.
With a well-executed marketing strategy, you can cement your brand identity as unique, trustworthy and memorable and ensure your messaging resonates deeply with your target audience.
Getting your brand identity and messaging right is increasingly important in an environment where more than 80% of consumers say they only buy from brands they trust.
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5 Benefits of Marketing Strategy Consulting for Enterprise-Level Growth
Partnering with a market strategy consultant can help you zero in on specific strategies and ideas to boost your business.
Here are five of the key ways strategy consulting drives enterprise growth:
1. Enhanced customer understanding
A professional strategy consulting service can help uncover the core motivations driving your ideal customers’ behavior—i.e., your target personas’ pain points and needs.
Once you understand these well, you can tailor your messaging and strategy to appeal directly to what your customers are experiencing. These insights will help you build meaningful interactions between your brand and audience.
2. Streamlined messaging and brand consistency
Building a credible, recognizable and trustworthy brand will drive long-term growth. Part of this process is developing a messaging framework and brand guidelines that will keep your brand identity consistent across channels and formats.
Once you’ve nailed your brand and messaging, you can experiment with new approaches, feeling secure in the knowledge that your target customers will still recognize you.
3. Optimized customer journey and increased conversions
Mapping out customer journeys is a vital part of planning your strategy. Your strategy consulting team will help you determine where and how customers interact with your brand and where they are in the sales funnel.
Subsequently, you can tailor your marketing materials to catch them at precisely the right moment. Ultimately, this will boost conversions and measurably enhance your enterprise’s performance.
Also, strategists can advise you on the best tactics to get your target audience to sit up and take notice of your brand. By tapping into creative performance, they can look at past campaigns to help you identify what works, what doesn’t and where to focus.
4. Agility in adapting to market changes
Keeping abreast of the latest trends and technology is also critical. Your marketing consulting firm should equip you with the right strategic guidance and practical resources.
For example, integrating AI into marketing operations represents one of the most transformative changes in the field. Ensure your chosen consultancy has dedicated AI capabilities and rock-solid advice for building out an AI marketing strategy.
If they don’t, keep hunting for a more AI-savvy consulting company.
5. Greater ROI on marketing investments
Any marketing consulting firm worth its salt can advise you on improving your bottom line. This advice includes helping you pick the best data-driven strategies and optimizing your resource allocation and marketing budget.
For example, the strategists must be able to explain:
- Which channels and content formats would best fit your marketing efforts and why.
- When and how to communicate with your target audience to deliver on marketing KPIs.
- How they ultimately aim to deliver on your business objectives.
Your consulting partners should, in other words, be able to develop a well-defined approach to maximize your ROI. This also means having the agility to refine and adapt strategies as new performance insights emerge.
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12 Top Marketing Strategy Consulting Services for Enterprises
Now that you know what to look for, you can pick the best partner for your business. Our list of the top 12 marketing consulting vendors and services for corporations makes this task relatively easy.
1. Superside
Services offered:
- Marketing strategy
- Brand strategy
- Market analytics
- Customer segmentation
- eCommerce strategy
- Sales strategy
- Creative services
Superside’s talented team of creatives includes marketing strategy experts with extensive experience developing unique, data-driven marketing strategies.
We are not only your creative team’s creative team–Superside is your marketing strategy partner for an on-demand marketing team extension.
We’ve partnered with over 200 customers, completing more than 500 impactful projects. With over 5,000 hours dedicated to crafting data-driven marketing strategies, our approach consistently delivers results. Boasting a perfect 5/5 average approval rating, Superside's marketing consultants are trusted to fuel your brand's growth and performance.
How Kins succeeded with Superside
A great example is our work with Kins, a health-tech platform that connects physiotherapists with prospective patients. Kins’ ultra-lean marketing team turned to Superside when they ran into difficulties tailoring their brand and messaging to their intended customer base.
Using our data-driven approach, we could quickly define six distinct user profiles, including therapists and patients. By clearly outlining their pain points, needs and interests, we created custom messaging that communicated the right value proposition to each group with targeted marketing materials.
The result: A human-focused marketing approach that boosted Kins’ clickthrough rate by 200%.
As a leading provider of graphic design services to companies across the globe, our talented team of 700+ strategy and creative professionals can help you create any type of content or campaign you can dream of.
Our experience working with 100s of enterprises means our workflows are also designed to seamlessly integrate with any enterprise team, whether purely as a strategic partner or a fully outsourced creative powerhouse.
Based in: Globally distributed across the Americas, Europe, Africa and Asia
Pricing: Our comprehensive subscription packages start at $5,000 per month, including marketing strategy services.
Great for: Enterprise-level companies seeking a full suite of marketing and creative strategy capabilities.
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2. Equibrand Consulting
Services offered:
- Marketing strategy
- Brand strategy
- Digital marketing
Equibrand is one of the smaller marketing consulting services on this list, but they have over two decades of B2B and B2C industry experience. Their focus on upstream marketing and innovation makes them a good choice for expanding enterprises.
Services include customer analytics, market segmentation and marketing plan development using the segmentation, targeting and positioning (STP) framework.
Equibrand delivers marketing strategies for companies across various industries, from biosciences and finance to automotive manufacture, health and cosmetics. Recognizable names in their portfolio include Honda, Boston Scientific, Intel and Michelin.
Based in: San Francisco and Chicago, United States
Pricing: On request
Great for: Mid to enterprise-level companies needing help identifying customer needs and doing market segmentation.
3. L.E.K. Consulting
(Source: L.E.K. Consulting)
Services offered:
- Marketing strategy
- Digital marketing
- Marketing governance
- Market segmentation and differentiation strategies
L.E.K. Consulting is a globally distributed consulting firm with a strong focus on research, benchmarking and analysis.
Its enterprise marketing strategy solution includes helping customers create differentiation strategies based on price, product or service and developing comprehensive marketing strategies for online and offline audiences.
The team’s extensive experience with technical industries—from energy to life sciences, MedTech and logistics—sets them apart. They also have experience working with private equity firms, educational institutes and retailers.
This agency also offers environmental, social and governance (ESG) due diligence and formulating net-zero strategies. These capabilities make them a good partner for companies set on marketing their green credentials.
Based in: HQ in Boston, United States, with offices worldwide
Pricing: On request
Great for: Scientific or technical sector enterprises seeking a consulting service with industry-specific experience.
4. Bain & Company
(Source: Bain & Company)
Services offered:
- Marketing strategy
- Brand strategy
- Customer segmentation
- Product and pricing strategy
Bain & Company differentiates itself through its unique approach to customer insights.
The firm’s marketing strategy consulting packages include cutting-edge research on customer loyalty and helping customers shape their customer journeys. They also offer a full range of tools, diagnostics and benchmarks to monitor and shape every aspect of a marketing and customer journey strategy.
In addition to being a marketing consulting firm, Bain & Company offers expert guidance for operations, sustainability and business transformation initiatives.
This consulting firm’s experience spans the full range of B2B and B2C industries. Still, their experience in the aviation, defense and energy sectors is worth highlighting.
Based in: HQ in Boston, United States, with offices across the globe
Pricing: On request
Great for: Marketing efforts focused on creating a unique and refined customer journey.
5. McKinsey & Company
(Source: McKinsey & Company)
Services offered:
- Marketing strategy
- Sales strategy
- Brand strategy
- Digital marketing
- Market analytics
- Customer lifecycle management
McKinsey & Company has been in business since 1926, and their consultants have extensive experience working with companies across nearly all verticals to drive growth and business transformation.
As one of the world’s largest consulting firms, it offers many services, including management consulting, operational strategy, product and experience design and risk management. It also has a dedicated sales and marketing strategy offering that includes assistance with branding, customer insights, pricing and marketing ROI.
Those capabilities make McKinsey & Company a strong partner for just about any enterprise that can afford them.
Based in: HQ in New York City, United States, with offices across the globe
Pricing: On request
Great for: Large enterprises seeking comprehensive business consulting strategy support.
6. Deloitte
(Source: Deloitte)
Services offered:
- Marketing strategy
- Digital strategy
- Customer engagement and retention
- Brand strategy
Deloitte’s marketing strategy approach is centered on a simple idea: The more you know about your customers and market, the easier it is to build a game-changing market strategy. In practice, this means using analytics tools, behavioral science and design thinking to get to the heart of the customer experience.
Deloitte also offers customers a dedicated customer experience platform to collect and analyze marketing data. Combined with machine learning capabilities, Deloitte’s offering is one of the best for digging deep into customer data.
As a global professional services company, it works with customers across various industries. Their teams have also worked with big names like Yamaha, Adobe and AmeriGas.
Based in: HQ in New York City, United States, with offices across the globe
Pricing: On request
Great for: In-depth analysis of every aspect of your sales funnel and sound strategic advice.
7. Boston Consulting Group (BCG)
(Source: BCG)
Services offered:
- Marketing strategy
- Digital marketing
- eCommerce strategy
- Sales strategy
Like other entries on this list, BCG is a globally distributed consulting group with extensive experience in the B2B and B2C sectors. The firm is known for blending marketing and sales functions to ensure seamless operations and steady growth.
The company offers a standard range of strategy services, including digital sales support, sales channel strategy and digital marketing strategy. BCG’s “CMO agenda” service, which supports chief marketing officers with expert advice and detailed analytics, sets it apart.
The team’s focus on building capacity and human resources makes them a good choice for companies wanting to revamp their existing marketing and sales departments.
Based in: HQ in Boston, United States, with offices around the globe
Pricing: On request
Great for: Reimagining marketing and sales frameworks and best practices.
8. The Brandon Agency
(Source: The Brandon Agency)
Services offered:
- Marketing strategy
- Digital marketing
- Brand strategy
- SEO strategy
- Creative services
- Social media strategy
Describing themselves as “part agency, part consultancy,” The Brandon Agency is one of the smaller companies on this list. The team typically works with small to medium-sized businesses, but they have some big brands in their portfolio, including Green Giant, ScanSource and WasteQuip.
The agency’s public relations offering, which includes press monitoring, crisis management and corporate social responsibility strategy, sets it apart from other companies on this list. These capabilities make it a great potential choice for companies seeking help managing their public image.
Based in: Orlando, Charleston, Charlotte and Myrtle Beach, United States
Pricing: On request
Great for: Smaller enterprises focused on improving their digital and social media presence.
9. Brolik
(Source: Brolik)
Services offered:
- Digital marketing strategy
- Brand strategy
- Creative services
Brolik’s small but mighty team includes creatives, designers and marketing strategists. The team prides itself on adopting an agile digital marketing approach, prioritizing business goals and target audience needs over specific marketing tactics or channels.
Brolik also offers branding support, from developing brand guidelines and messaging frameworks to doing identity design and detailed brand strategy. These capabilities make them a good option for companies launching a new product line or branching into new areas or customer segments.
This agency’s customer list includes small to medium enterprises across verticals ranging from sports and apparel to travel and manufacturing. Recognizable names in Brolik’s portfolio include World Travel, Inc. and Ringstar.
Based in: Philadelphia, United States
Pricing: On request
Great for: Mid-level companies and smaller enterprises requiring extra brand strategy support.
10. Brafton
(Source: Brafton)
Services offered:
- Marketing strategy
- Digital marketing
- Social media strategy
- Sales and conversion strategy
- Creative services
Brafton’s comprehensive marketing strategy services cover everything from SEO and conversion to customer segmentation, retargeting, email marketing, performance analysis and social media. It also offers content creation and paid marketing management.
The team’s diverse skill set has made them a top choice for several enterprises, including Cisco Webex and Moody’s Analytics. But they do also serve smaller companies in verticals like food and beverage, B2B software and business intelligence.
In addition to marketing strategy, Brafton offers a dedicated content marketing platform businesses can use to plan and create content and measure performance.
Based in: HQ in Boston, with more offices in the United States, Europe and Australia
Pricing: On request
Great for: Targeted marketing strategies focused on delivering high ROI.
11. Accenture
(Source: Accenture)
Services offered:
- Business strategy
- Customer service strategy
- Brand strategy
- Marketing strategy
Accenture views each business it partners with as a complete entity and is skilled at helping businesses wanting to transform their operations.
The company’s marketing and sales transformation method focuses on building the perfect customer experience and helping businesses refine their brands. Their strategic teams use a carefully calibrated combination of design thinking, analytics, strategy and AI, making Accenture’s offering one of the most comprehensive on this list.
Accenture also offers strategic expertise in cybersecurity, the metaverse, sustainability and tech transformation.
Based in: HQ in Dublin, Ireland, with offices across the globe
Pricing: On request
Great for: Using analysis, technology and strategic thinking to reinvent marketing, sales and other business functions.
12. Ogilvy
(Source: Ogilvy)
Services offered:
- Brand strategy
- Communications strategy
- Creative services
Ogilvy is primarily an advertising agency, but it also offers strategy consulting focusing on brand building, brand growth, communications strategy and developing unique brand experiences.
The agency’s consulting portfolio includes major names and projects, including the “Boots Boutiques” campaign and work for Vodafone and Purina. Combined with their in-depth knowledge of the advertising world, the Ogilvy team is a great choice for consumer brands wanting to expand their reach.
Additional services include PR management, customer engagement, influencer campaigns, social media marketing, and video and podcast production.
Based in: HQ in New York City, United States, with offices across the globe
Pricing: On request
Great for: Creating consistent brand messaging across all customer touchpoints.
Marketing Strategy Made (Super) Simple
Developing an effective marketing strategy is non-negotiable. The process can help you tune into your target customer’s pain points and needs, allowing you to build a lasting competitive advantage.
The data-driven marketing consulting firms listed on this page are great strategic partners. But if you don’t want to waste any time getting your strategy off the ground—and meet every business goal you’ve set out for yourself—look no further than Superside. We offer all the creative expertise and talent you need to create killer marketing campaigns and more.
Let’s show you how to turn your enterprise’s marketing plan into creative that converts. Book a free demo.
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Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel streamlines content ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.
