10 Best Video Production Services for Startups in 2024

Video content is one of the most powerful tools in your startup marketing arsenal. This content type can engage your audiences, tell your startup story remarkably well, promote your product or service, and help reel in financial support. Video is also shareable and scalable—an unbeatable combo for boosting brand visibility and business growth.

If you’re just starting your business, building your team’s video marketing skills isn’t your most pressing concern. Your best bet: Call in the professionals. A video production strategy tailored to the unique needs of a fledgling business requires a partner who knows the specific challenges of video production for startups.

But with so many great video production companies flaunting their goods, it can be time-consuming to determine which is best for your business—and budget.

If you’re in a rush, look no further than Superside: We’re one of the best video production companies to use in 2024, and Superside’s cost-effective Startup Accelerator Plan is a windfall for new businesses.

Read on to discover why your new business needs a professional video production service and how our Accelerator Plan can help. Our updated list of the best video production services in 2024 can also assist you in making an informed outsourcing decision.

Why Startups Need Professional Video Production Services

As a startup, you’re keeping a million things in the air: Marketing, branding, product development, market research and more. Video production might seem impossible right now, but you can’t ignore it: 87% of marketers say video marketing significantly increases lead generation and sales.

At Superside, we know firsthand how challenging the startup game can be. When we started in 2015 as a scrappy startup called Konsus, we were exactly where you are now. This means we know how crucial strategic marketing and standout design are to starting and scaling up.

Hiring a professional video production specialist is key to getting your startup off the ground for four reasons:

Scale Your Startup With Great Design

Get the design support you need to succeed with Superside—the leading creative partner for startups and high-growth brands around the world.

Get started

4 Benefits of Video Production Services for Startups

Producing high-quality video content takes more than a good idea and a mobile phone. This is especially true for budding startups, as you simply can’t afford costly marketing mistakes.

You could look to a graphic design agency for help or tap into an unlimited design service for support. However, we recommend identifying a video partner specializing in startups for the best outcome.

Hiring a professional production company to craft videos for your startup has four key benefits:

1. High-quality video content

Stunning video conveys your message effectively and reflects your brand well. A polished, well-presented video indicates that you’re trustworthy and credible.

2. Nailing the narrative

A good video production company will bring a wealth of experience and creative energy to your project. This is part of why finding the right match for your startup is important. You need a team that understands your brand and the intricacies of a startup journey. Not all video production companies are accustomed to producing the compelling, focused storytelling you need as a startup.

3. Time and resource efficiency

You don’t need us to tell you founding a startup is hard work. On top of everything else you need to worry about, do you have the bandwidth, skills and equipment to make flawless video content? The cost of calling in professionals is well worth the time and resources it’ll save you. Focus on building your business and outsource the rest.

4. Greater optimized engagement

Companies that offer professional video-producing services know how to optimize your content for different platforms and audiences so you can get your message out where it matters. Ultimately, your video has to fulfill a purpose, and a professional production team will have the skills and knowledge to make this happen.

(PS: Superside’s must-see brand video examples showcase the power video can wield for your business. Check them out for inspiration.)

Get a helping hand or full-stack video team

Customize the exact video services you need and get it all on time, on budget and on brand.

Explore video services

Key Components of Video Production Services for Startups

Creating great video content for your startup entails more than shooting and uploading footage. Whether you opt for a simple animated explainer or a cinematic live-action brand documentary, all your video content must follow the same basic production process.

Pre-production

A huge amount of work happens before you’ve switched on a camera. Pre-production includes concept development, planning, scriptwriting and storyboarding, and ensuring your planned video aligns with your brand’s goals, identity and messaging. In this phase, you need to clarify your target audience and decide what action you want them to take after watching your video.

Production

Here, ideas and planning from pre-production are brought to life. In this phase, you’re shooting your video’s scenes and additional footage and working on character design and animation. The nature of the production process will depend on whether you’re working with animation, 3D or live-action film.

Post-production

This is where the magic of filmmaking happens. Your raw footage is edited during this stage to let your story and message shine. The post-production phase includes sound design, color correction, visual effects, graphic elements and ensuring the final product is polished and professional. Having a team of skilled professionals is critical at this point, as the final edit can make or break your video’s impact.

Distribution

The essence of effective video distribution is to show your video to your target audience on the most suitable platforms at optimal times. It pays to get professional help in this phase to ensure you get the desired views. You’ll have to consider posting on social media networks, other websites, video-sharing platforms or broadcast TV, depending on the purpose, audience and message.

See How Top Brands Do It

Looking for extra inspiration? Check out more of Superside's brand projects.

See our work

At Superside, we can carry your entire project end-to-end, from concept to completion. Our AI-enhanced, Creative Subscription model puts top-quality design at your fingertips. We can create your videos plus so much more, reusing your creative assets like logos and illustrations across your marketing material.

The 10 Best Video Production Companies for Startups in 2024

We’ve written about the best video production companies to use in 2024,

but not all video services are created equal. Startups, in particular, have unique needs, so we’ve curated a list of the best video production companies for startups to help you make the right call.

1. Superside

Services offered:

• Video production
• Motion graphics
• Branding solutions
• Web design
• Graphic design
• Illustration design
• Presentation design
• Ads and social media design
• AR and 3D design
• Print, packaging and merch design
• Concept design
• Email, eBooks and report design
• AI-enhanced design

Choosing the right design agency to assist with your blossoming creative needs is one thing, but finding a company equally competent in video production and design is another story.

This is why Superside’s new Startup Accelerator Plan—designed for startups looking for a flexible, high-quality video production and design partner—is a no-brainer.

Developed to help young companies with high growth potential access creative services at an affordable price, our Accelerator Plan is a small-business success booster. It has a few conditions: Your business needs to be younger than 10, have under 200 employees and focus on digital marketing.

This plan offers cracker video production, illustration design, branding, web design and plenty more. Superside’s creatives have years of experience in video marketing, and we understand the specific needs of video production for companies starting out. We also get excited at the opportunity to help new businesses thrive.

Conveniently, as your startup grows, we’ll scale up with you, offering all our creative services under one flexible subscription. This means you can pivot as your needs change.

We’re especially proud of our work for Curative, an affordable healthcare startup that needed professional videos for its B2B audience.

By using Superside as an outsourced creative partner, Curative was able to get its video strategy off the ground while keeping its team lean and product-focused.

Based in: Globally distributed across the Americas, Europe, Africa and Asia

Pricing: Monthly subscription packages from $5,000—with special rates for startups joining the Startup Accelerator Plan.

Great for: Startups looking for the same quality design offerings as large and enterprise-sized businesses at small-business-friendly prices.

2. Demo Duck

(Source: Demo Duck)

Services offered:

• Explainer videos
• Educational videos
• Commercial video production
• Customer testimonials
• Branded videos
• Internal video communications
• Social media video production

Demo Duck has unique insight into the power of video for startups: It started as a bootstrapped operation run from a spare bedroom in its hometown, Chicago. The team is a full-service video production company that creates explainer videos, branded content and more.

Demo Duck takes time to get to know the brands it works with, discover their unique needs, and ensure the final product gives them a great return on investment. It has worked with businesses of all sizes, from brand-new startups to Fortune 500 giants.

Based in: Chicago, Illinois, United States

Pricing: From $16,000 and up.

Great for: Brands of all sizes, including startups, looking for standalone video content without extra creative offerings.

3. XPLAI

(Source: XPLAI)

Services offered:

• Explainer videos
• Promotional videos
• Branding videos
• 3D product presentations
• Mobile app branding
• UI animation

As the name suggests, XPLAI are masters of the explainer video. Its team are experts at turning complex ideas into engaging, easy-to-follow content to showcase your product. The team’s skills also extend to product presentations, branding, UI animation and more.

XPLAI markets itself as a startup video production company focusing mainly on tech customers. So, if this is your sector, it could be a good choice for your business.

Recent projects include product videos for fraud detection software startup SEON and explainer videos for Internet of Things startup the APT Group.

Based in: Warsaw, Poland

Pricing: On request.

Great for: Startups in the tech industry looking for explainer and product videos.

4. Vermillion Films

(Source: Vermillion Films)

Services offered:

• TV commercials
• Branded content
• Animated explainers
• Startup promotional videos

Launched in 2011, this U.K.-based video production company brings years of professional experience to its video production for startup businesses. Vermillion Films specializes in TV commercials, corporate video, branded content and animation for diverse global customers.

Its wide portfolio includes customers in the sports, transport, agriculture, security, energy and professional services sectors.

Vermillion Films has worked with many startups backed by top venture capital firms, so this team is a good choice if you’re sourcing investment. Previous customers include AGCO, Future Foundry and Sunswap.

Based in: London and Birmingham, United Kingdom

Pricing: On request.

Great for: Startups looking for a flexible video production partner with a diverse skill set.

5. Sandwich Video

(Source: Sandwich Video)

Services offered:

• Explainer videos
• TV commercials
• Startup promotional videos
• Customer testimonials
• Video animations
• Branding videos

Sandwich Video is the go-to video production firm for Silicon Valley startups. Its work blends a passion for all things tech with film artistry, offering cinematic videos suited for digital channels and broadcast media.

This agency’s rates are relatively high, but it’s worth the outlay if you’re looking for a partner who can translate your vision into compelling content.

Known for its quirky, risk-taking work, Sandwich Videos has worked with a wide range of customers, from tiny indie startups to major public companies, including Slack, Truecar, Descript and Stitch Fix.

Based in: Los Angeles, California, United States

Pricing: $250,000+ with a creative equity plan for cash-strapped startups.

Great for: Tech startups and scaleups looking for highly creative, unique video content (with the spare cash to invest).

6. Vidico

(Source: Vidico)

Services offered:

• Explainer videos
• Product UI and app videos
• Demo and sales videos
• Motion graphics
• Illustration
• Brand campaigns
• Crowdfunding videos
• Social and short-form video
• Educational videos

Vidico is known for its work with tech and SaaS startups. Its work includes the full range of video offerings, from basic explainers to comprehensive video branding campaigns. Unlike many of the companies on this list, the team has expertise in crowdfunding and pitch videos.

Vidico success stories include a video for Toggl Track that drew in millions of online views and won a Gold Award at the 2022 MUSE Creative Awards. They also created a crowdfunding video for Unhedged that raised over $2.3 million.

Based in: Melbourne, Australia

Pricing: On request.

Great for: Small, unfunded startups who need video to pull in investment and get off the ground.

7. Wyzowl

(Source: Wyzowl)

Services offered:

• Animated videos
• App and product demo videos
• Customer service videos
• Explainer videos
• Sales and corporate videos
• Social media videos
• Testimonials

Wyzowl’s expertise is narrow, but their work is gold. This global team focuses on explainer videos and has produced over 3,000 videos for over 1,500 companies across 40 countries. If you’re cash-strapped, you’ll appreciate Wyzowl’s transparent pricing, fixed packages and clear timelines.

Additionally, Wyzowl offers unlimited revisions and direct access to the team throughout your project. The agency offers a wide range of animation styles, from 2D graphics to line drawings and 3D animations, but if you want live-action films, you’ll need to look elsewhere.

Based in: Southport, United Kingdom and New York City, New York, United States

Pricing: Subscription packages start from £1,995 per month; per-second rates for one-off projects.

Great for: Smaller startups looking for animated explainer videos.

8. Eight Engines

(Source: Eight Engines)

Services offered:

• Branding and marketing video
• Social media
• Corporate videos
• Documentaries
• Theater videos
• Broadcast video

Eight Engines is a great choice for U.K.-based startups. This dynamic team has turned its years of experience in TV drama creation into a thriving video marketing business. It produces top-quality content for major household brands, fledgling startups and everything in between.

The team members are storytelling masters, so the agency is a good choice if you need engaging cinematic startup videos. Eight Engines’ work spans TV adverts, digital content, live streams and event films.

Previous customers include Help for Heroes, Dunphy Combustion and Transport for Greater Manchester.

Based in: Manchester, United Kingdom

Pricing: On request.

Great for: U.K.-based startups seeking video backed by strong storytelling skills.

9. Lemons Studio

(Source: Lemons Studio)

Services offered:

• 2D and 3D animation
• Explainer videos
• Industrial and product videos
• Marketing videos
• Branding videos
• Social media
• Mobile app videos
• Training videos

Lemons Studio specializes in explainer and marketing videos and is perfectly suited for startups. The agency has used animation for over a decade to help young businesses meet their goals with a vibrant, engaging animation style.

The team has worked with industry giants, including Google and T-Mobile, but it prides itself on giving every customer the same superstar treatment. Throughout the production process, its focus remains on creativity and excellent storytelling.

Based in: New York City, New York, United States and Vilnius, Lithuania

Pricing: On request.

Great for: Startups looking for animated explainers and marketing videos.

10. Creamy Animation

(Source: Creamy Animation)

Services offered:

• Explainer videos
• Marketing videos
• Product promo videos
• Corporate videos
• Training videos
• Animated explainer videos

This video production company focuses on explainer videos, offering various animation styles, including 2D and 3D animation, motion graphics, character animation and whiteboard-style graphic animation.

This specialist animated video production company prides itself on a collaborative approach, so you’ll be involved in the process from concept to scriptwriting and final delivery.

This agency’s animations are designed to inspire action, whether that’s buying a product, visiting an online shop or raising funds.

Creamy Animation has brought brand stories to life for startup customers such as CoPilot AI, Blockdaemon, Keebo and ChartLamp.

Based in: Vancouver, Canada

Pricing: On request.

Great for: Startups in all industries looking for engaging animation in various creative styles.

Supercharge Your Startup’s Video Production With Superside

Investing in a professional video production service should be a core part of your startup marketing strategy. High-quality video will help you tell your story, get your target audience’s attention, and establish your brand faster than almost any other medium. Partnering with a professional video production company is well worth the investment.

Superside offers all the flexibility, professionalism and speed your startup video production needs. Plus, our AI-enhanced services deliver top-tier creative solutions at unbelievable value. Book a call to discover how Superside can boost your burgeoning new business.

Let’s get rolling!

Book a free 20-minute demo to see exactly how Superside can help launch or scale your video marketing strategy.

Book a demo