30 best examples of YouTube content for brands to try in 2025

Let’s pause for a moment and read this. With about 2.53 billion users as of today, YouTube is the world’s most-used social media platform. Its ads reach almost 4 in 10 adults monthly, or more than 45% of internet users worldwide.

YouTube surpasses TikTok, Instagram and other social media platforms in terms of total time spent. Mobile app users spend, on average, 27 hours and 10 minutes on the app each month.

More Americans now watch YouTube on the TV than on a desktop or mobile device, and the platform recently surpassed 1 billion monthly active podcast viewers. This means it’s also the most frequently used podcast service in the United States.

Let’s rewind. Ask yourself: Is your brand taking center stage by building a successful YouTube channel? With Superside stepping in as your creative team’s creative team, producing high-converting videos at scale is possible.

In this article, we break down 30 standout YouTube content examples to spark your next video campaign ideas and much more. Let’s dive in:

How brands can use YouTube for scaled marketing growth

Do you want to know how Palo Alto Networks scaled their creative using Superside? Watch our case study featuring Jacqui Morgan, Global Social Lead at Palo Alto Networks.

To stand out on YouTube, brands must prioritize video content that educates, informs or entertains. YouTube’s algorithm is designed to keep users engaged by surfacing the most relevant, entertaining content.

Pacing in video is critical—too slow, and people check out; too fast, and nothing sticks. Graphics and animations should clarify, not clutter. And above all, every decision should serve the objective. Otherwise, it’s just noise.

Olga LombardCreative Team Lead, Video Services at Superside

Since Google owns YouTube, video content that meets these criteria will also improve your Google search rankings—and ultimately drive business growth.

YouTube recently introduced new features to help brands optimize their video content and improve their rankings, including:

• A/B testing for video thumbnails: YouTube lets you select up to three video thumbnails for A/B testing to determine which visual resonates best with your target audience.
• Inspiration tab for brainstorming: This new tab is informed by what your audience finds most engaging, and can help you brainstorm new content ideas.
• Stretched shorts: YouTube Shorts used to have a time limit of 60 seconds. Now, you can fill up to 3 minutes to give your viewers the context they need.

Top tip: Go with Shorts when you want to boost discoverability, capture attention quickly or ride viral trends.

Well-timed YouTube videos push your target audience down the sales funnel

Real-world example: Kurzgesagt – In a Nutshell uses brief educational videos on YouTube Shorts to help spread brand awareness as an animated video education channel focused on science and tech topics. This way, people check more of their Shorts and YouTube video content and then convert through subscriptions and more offers.

You can guide prospects from awareness to advocacy by tailoring your video content to each stage of the sales funnel. This is not as easy as it looks below, but it can work for you as a beacon for tailoring your video content strategy.

Even in corporate videos, storytelling isn’t optional—it’s what makes people care.

Olga LombardCreative Team Lead, Video Services at Superside

Here’s a break on how to start building this strategy per funnel:

• Awareness stage: Capture attention and introduce your brand or product to potential customers with brand awareness videos, explainers, educational videos or product launch videos. Use these YouTube videos to encourage users to subscribe to your YouTube channel.
• Consideration stage: Help your prospects evaluate options and explore solutions with demo videos, case studies, testimonials, user-generated content or how-to videos.
• Decision/purchase stage: Convince customers to choose your product or service with customer testimonial videos, FAQ videos or detailed demo videos.
• Retention stage: Once customers have purchased, nurture loyalty with onboarding videos, tutorials or product support videos.
• Advocacy stage: Get satisfied customers to recommend your product via video, create more advanced tutorials, tap into influencer marketing or showcase event highlights.

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Turning your YouTube channel into a success story

As features keep developing, the basics of successful YouTube marketing remain the same:

1. Define your goals

Do you want to build brand awareness, drive web traffic, grow your subscriber base or increase sales? Be clear about what you want to achieve, create content accordingly, and ensure you apply consistent branding.

2. Allocate a budget

YouTube advertising offers flexibility with its cost-effective pay-per-view model, but careful planning is essential to power ROI with video. Start with a small daily budget and gradually scale up based on how your content performs.

If you're outsourcing the video production process to a social media creative agency, make sure they're the right fit for your business needs, both personnel and industry-wise. It's key that they understand your ideas to craft the best content strategy for YouTube.

3. Understand your audience

Gain a deep understanding of your audience’s demographics to shape the style and tone of your content. Analyze search and social media trends within your industry and consider your audience’s typical customer journey to identify what they might be searching for and when.

4. Get familiar with formats and aspects

Stay on top of video formats and new content options, such as the YouTube Shorts feature. Even if you know your target audience well, you may have to adapt your content or format to get the views you’re after. Sometimes, swapping a video thumbnail is all you need to change your engagement rates.

5. Strategize what the content should have

Map content options to the stages of the customer journey, ensuring a balanced spread. Regularly analyze your results to keep improving and scaling, especially now that AI can assist. Also make sure your entire channel tells a coherent brand story.

People don’t connect with raw data—they connect with stories. Too many corporate videos focus on just the information instead of making it engaging. The trick? Take the key points you need to share and wrap them into a simple, relatable story.

Paco CruzVideo Producer at Superside

6. Pay attention to SEO

Several SEO considerations can help optimize your YouTube videos for better visibility and engagement in Google search results. For example, it’s important to use relevant keywords (also in video titles and file names), optimize titles and descriptions, use tags, and add relevant links.

7. Connect with YouTube influencers and video pros

Don’t do this alone—there’s plenty of help out there. For example, YouTube’s BrandConnect service plays a matchmaker between YouTube influencers and brands. You can partner with creators to build compelling influencer marketing and sponsored content campaigns that support your business goals.

How Superside makes YouTube video marketing work for your brand

Superside also has your back when creating YouTube content. As the world’s leading AI-powered creative service, we can help you plan, create, launch and track your video content.

Our record speaks for itself: 1,000+ video projects completed to date, serving 200+ customers with 20,000+ hours dedicated to video production, achieving an average video project approval rating of 4.7/5.

We combine dedicated teams, structured workflows and quality control processes to handle high-volume creative work without sacrificing excellence.

Juliana PabaCreative Project Manager at Superside

But what really sets Superside apart is how we make YouTube content creation frictionless, fast, and scalable:

• Creative firepower on demand: Our global network of AI-certified video editors, motion designers, animators, and storytellers allows us to produce everything from explainers to ad campaigns to leadership videos—without the delays or overhead of traditional agencies.
• AI-powered workflows: From script optimization to visual refinement, our proprietary AI tools reduce production timelines by up to 40%, so your YouTube strategy can move at the speed of your business.
• End-to-end support: Whether you're creating one-off videos or launching a full channel strategy, Superside can plug in to meet any need. We provide planning, scripting, editing, voiceover, motion design, localization and creative performance reporting—all under one roof.
• Seamless scaling with our subscription model: With predictable pricing and flexible resource allocation, Superside makes it easy to increase creative output without adding headcount or juggling multiple vendors.
• Strategic insight: As a true extension of your in-house team, we don’t just produce content—we help you refine your YouTube strategy to maximize engagement and brand impact.

In a world where video content is central to B2B marketing, Superside ensures your YouTube presence isn’t just consistent—it’s compelling, efficient and built to scale.

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30 examples of YouTube content for successful brands

1. Brand awareness—Superside x Bolt software

Naturally, we’re biased, but the brand awareness video Superside produced for software company Bolt is worthy of emulation. Following a succinct tour of online retailers’ pain points, it presents Bolt’s elegant solution—a one-click checkout option.

• Why we like it: The ad’s energy and perspective are turbocharged, making it so dynamic that the elements appear as though they may jump right off the frame. Think powerful colors, dramatic wide-angle scenes and a touch of surrealism.
• How this serves your brand: YouTube videos offer brands the chance to connect to their audiences through immersive storytelling, often resulting in higher conversion rates. Keep this example in mind for your own videos.
• Best for: Standard video

2. Behind-the-scenes content—Superside x Pernod Ricard

Behind-the-scenes content is gold on social media. That’s why Superside captured the action during a photoshoot for Pernod Ricard’s BarTrendr project, which showcased 25 cocktails and 10 techniques.

• Why we like it: The visuals relayed the care required to bring Pernod Ricard’s iconic cocktails to life, subtly reinforcing that only the best is good enough.
• How this serves your brand: Behind-the-scenes content helps establish authenticity and gets audiences to relate to your brand.
• Best for: Standard video or YouTube Shorts

3. Explainer videos—Superside x Synthego

Understanding the latest advances in biotechnology doesn’t come easily for most people. That’s why Superside used mountaineering as an analogy to help folks grasp how biotechnology company Synthego develops CRISPR-based therapeutics.

• Why we like it: The video employs something most of us are familiar with (going on a hike) to explain gene-editing technology.
• How this serves your brand: Your brand’s benefits are obvious to you, but breaking down how you serve customers—and making your brand or product story highly relatable—could trigger more interest. Video makes this easy.
• Best for: Standard video

4. Teasers—Superside x Suzanne Kalan

Anticipation creates buzz, so don’t drop your latest video campaign without teasing that something exciting is coming. Before Mother’s Day, luxury jeweler Suzanne Kalan presented a sneak peek of the outfits worn in a video ad Superside produced for them.

• Why we like it: Brands can extend the utility of their campaigns and get more runway out of visual material by publishing teaser video content.
• How this serves your brand: Most of us love a surprise, so get your audience guessing what’s up your sleeve. You’ll hit the social media jackpot when an influencer or media outlet joins the discussion.
• Best for: Standard video or YouTube Shorts

5. Podcasts—Smart Talks with IBM

IBM is a frontrunner in AI—the topic of the decade. In the Smart Talks with IBM podcast series, host Malcolm Gladwell discusses technological advances with company leaders and other top AI minds.

• Why we like it: We get to see the conversation instead of just listening. The speakers’ facial expressions and body language add to the story.
• How this serves your brand: With YouTube now leading as the most popular platform for podcast consumption in the U.S., it’s essential to publish your podcast episodes there, too.
• Best for: Standard video

6. Thought leadership—YouTube

YouTube sure knows a thing or two about producing successful video content. Witness how the YouTube creator liaison team turned CEO Neal Mohan’s annual letter into a fun, bite-sized summary—perfect for mobile watching.

• Why we like it: This clip has animated twinkling stars, cartoon-style text boxes and even a video-within-video segment, demonstrating that thought leadership content need not be boring.
• How this serves your brand: If your brand guidelines allow you to spice things up, go for it. You won’t reach new audiences when you keep offering more of the same.
• Best for: Standard video or YouTube Shorts

7. Competitions—Doritos

Just as American footballers face their biggest competition of the year during the NFL Super Bowl, brand marketers compete against the best for the advertising part of the showdown. Snack brand Doritos extended the challenge to fans by asking them to pitch ideas for an ad to be broadcast during the Super Bowl.

• Why we like it: It’s a two-birds-with-one-stone concept—involving your fans in the build-up to a big event and getting great content for the trouble.
• How this serves your brand: When you inspire your audience to actively engage with your brand rather than passively receive YouTube marketing, it’s a win for all.
• Best for: YouTube ads or standard video

8. Interviews—Duolingo

People are interested in people. When your brand talks to a much-loved musician behind a gorgeous grand piano, even better. Just watch Duolingo CEO Luis von Ahn upend the traditional interview by sitting next to pianist and singer Jon Baptiste to talk all things learning.

• Why we like it: Definitely for the setting and novelty. The video shows that content doesn’t need to be closely tied to your brand to move the needle.
• How this serves your brand: Users will reward you with loyalty for making content that truly entertains, informs or educates.
• Best for: Standard video, YouTube Shorts or live stream

9. How to—BMW

Be your customer support team’s hero and make YouTube videos answering common questions. This BMW video shows customers how to set up access to their vehicles on their smartphones.

• Why we like it: No one needs to dig out the product handbook and try to make sense of diagrams resembling an IQ test. (Can someone mention this to IKEA, please?)
• How this serves your brand: A sleek how-to video doubles as subtle sales material when you cover features that set your product apart.
• Best for: Standard video

10. Product reviews—Patagonia

Set against a plain background with bright lighting and detailed shots, Patagonia’s product review videos—such as this one featuring its Terravia Peak Pants for women—act as your personal sales assistant.

• Why we like it: Product reviews turn your YouTube channel into a digital salesroom by showing potential customers the A to Z of a product’s features.
• How this serves your brand: Covering every product feature may help clinch the deal by revealing something an online shopper might not have considered.
• Best for: Standard video

11. Product launches—Apple

Featuring CEO Tim Cook standing in front of a giant rainbow in the center of its headquarters, Apple sleekly introduced the next generation of iPhone, Apple Watch and AirPods.

• Why we like it: Starting in Steve Jobs’s days, consumer electronics giant Apple has set the standard for product launches. This is a great example.
• How this serves your brand: Play fair to all your fans everywhere and launch your brand’s latest product or service on YouTube.
• Best for: Livestream

12. Self-service—Dyson

Save your customers a trip to the store or a call to your helpline by demonstrating how to perform maintenance tasks or small repairs. In this clip, Dyson shows owners of its Hot+Cool Gen1 purifying fan heater how to change the carbon filter. Simple, but important.

• Why we like it: Dyson boosts confidence in its product by emphasizing its careful design, reassuring us that it will stand the test of time.
• How this serves your brand: Self-service videos foster brand loyalty by showing customers their purchases can be repaired if something goes wrong.
• Best for: Standard video

13. Tutorials—Wella Professionals

Didn’t know “bronde” was a hair color? Now you do, thanks to this tutorial by Wella Artist Calum Tierney on creating a “light bronde balayage” look.

• Why we like it: Engaging tutorial videos are the perfect solution when customers require skills or training to use your brand’s products.
• How this serves your brand: Brand marketers can inspire new purchases by demonstrating techniques and procedures users are unfamiliar with.
• Best for: Standard video or live stream.

14. Customer onboarding—Notion

Is Notion a productivity tool or a special kind of word processor? The Notion Academy’s customer onboarding videos help us get to grips with the company’s work tools.

• Why we like it: By holding their customers’ hands with onboarding videos after a purchase or during a trial, brands like Notion set them up for success. This reduces calls to your customer support team and prevents dreaded 1-star reviews.
• How this serves your brand: Video provides technical subjects with a human touch. The instructor can show you on-screen how to perform a specific task, leaving you to rewatch it repeatedly if necessary.
• Best for: Standard video.

15. Day-in-the-life vlogs—Indeed

In our world of expanding career choices, the job-hunting website Indeed gets practical by asking real-life people about their backgrounds, qualifications, opportunities in the field and career trajectories.

• Why we like it: Putting a human face to a brand helps the audience connect to it on a more personal level.
• How this serves your brand: By showcasing daily activities, YouTube videos can offer a personalized experience that static content cannot match.
• Best for: Standard video.

16. Tips and hacks—Sephora

Sephora beauty shops are to women what candy stores are to kids. But when there’s so much choice, someone must hold your hand, as Rare Beauty Global Stylist Cynthia DiMeo does in this video.

• Why we like it: In an industry where trends are constantly changing, investing in customer education is essential.
• How this serves your brand: Consistently sharing helpful tips demonstrates a brand’s commitment to its audience’s success, fostering trust and loyalty.
• Best for: YouTube Shorts or standard video.

17. Educational content—SocialBee

Unlike pre-recorded content, webinars allow real-time interaction through features like Q&A sessions, polls and chat. SocialBee spent over a third of its time answering users’ questions in this demo webinar.

• Why we like it: As webinars are effective tools for generating high-quality leads, SocialBee offered an exclusive sign-up code to boost its customer conversion rate.
• How this serves your brand: By offering webinars, your brand can build lasting relationships with customers in a cost-effective, globally accessible way.
• Best for: Livestream.

18. Behind the event videos—NFL

(Source: NFL, YouTube)

For super fans, only watching the event you put on isn’t enough. Treat them like flies on the wall and present every detail that went into the event. This is exactly what the NFL did with a video showing the preparation for rapper Kendrick Lamar’s halftime show during the Super Bowl.

• Why we like it: Just as impressive as the halftime show is learning that it took only 8 minutes to assemble the stage!
• How this serves your brand: Demonstrating the meticulous planning for an event highlights the expertise and craftsmanship involved, further solidifying your brand's reputation for excellence.
• Best for: Standard video or YouTube Shorts.

19. Behind the design videos—Nike

Get your designers to share the inspiration for a product, especially when it involves novel technology. Nike did this with their “Behind the Design” video about the AIRMAX 1000 trainers.

• Why we like it: Witnessing how excited the AIRMAX 1000’s designers are about their creation is contagious.
• How this serves your brand: By showcasing the design process, brands can educate customers about a product’s features and benefits, enhancing customer satisfaction and reducing returns.
• Best for: Standard video or YouTube Shorts.

20. Case studies—Slack

The ultimate endorsement is when another customer tells a potential customer how great your product or service is, especially when it’s a world-renowned name like Spotify (praising Slack in this video).

• Why we like it: Seeing real people using a product or service helps you better envision how it will benefit your work.
• How this serves your brand: Customer testimonials on your YouTube channel provide large-scale word-of-mouth marketing, which is highly influential in purchasing decisions.
• Best for: Standard video.

21. Community involvement—LEGO

Yes, you should volunteer as though no one is watching. However, brands must also show communities what they’re doing to give back, especially for Gen Z and millennial consumers who prioritize ethical brands. LEGO did this with a video about its “Learning to Play” program.

• Why we like it: Though LEGO blocks are visible in almost every shot, the clip solely talks about the children in more than 30 participating countries, leaving your heart thoroughly warmed.
• How this serves your brand: People are drawn to positive content, and your own YouTube videos about well-designed community involvement programs could engender engagement.
• Best for: Standard video or YouTube Shorts.

22. Intros—lululemon

F1 driver Lewis Hamilton doesn’t say a word in the video introducing him as athletic clothing brand lululemon’s newest ambassador. Yet the message is crystal clear: Hamilton can push his considerable physical limits in lululemon clothing.

• Why we like it: Few things prove a stronger endorsement than a well-picked ambassador using your product or service.
• How this serves your brand: Subtler than ads, brand ambassador videos powerfully showcase your product or service’s benefits to your target audience. Customers are made to think: “If it’s good enough for this elite person, it will be more than good enough for me.”
• Best for: Standard video or YouTube ads.

23. Events—Gucci Fall Winter 2025 Fashion Show

Fashion shows are by nature exclusionary, with limited seats and the best ones reserved for VIPs. But Gucci gave everyone a great view by streaming its Fall-Winter fashion show on YouTube.

• Why we like it: You don’t miss a thing with moving wide shots, close-ups and everything-in-between shots.
• How this serves your brand: When you’ve put in all the hard work to host an event, extend the invitation to a worldwide audience.
• Best for: Livestream.

24. Influencer marketing collabs—GoPro Creator Series

Professional mountain bike riders Sam Pilgrim and Samantha Soriano show us how GoPro’s new HERO13 Black camera’s ultra-wide lens mode can capture all the flips and tricks on a downhill ride.

• Why we like it: GoPro shows us that well-considered influencer collaborations can be a match made in heaven since brands have the gear or service, and influencers have the audience and established trust.
• How this serves your brand: Influencers provide the entertainment value that brands often find hard to create. As such, engagement rates tend to be higher.
• Best for: Standard video or YouTube Shorts.

25. Tours—The Social Hub

Hotel and co-working chain The Social Hub used a drone to show off the location of its latest venue in Porto, Portugal.

• Why we like it: The Social Hub flaunts all the finer touches of its newest location without a voice-over. Classic “show, don’t tell” stuff.
• How this serves your brand: Drum up buzz with tour videos. Less-fancy versions can help onboard new employees or orient visitors.
• Best for: Standard video or YouTube Shorts.

26. Highlight reels—Red Bull

Designed to be super fun, the “soapbox runs” that energy drink brand Red Bull organizes deliver hilarious moments by the minute. Putting together a highlights reel of the 100 funniest ones must have been tough.

• Why we like it: Only true soapbox run fans would watch the entire event on YouTube. Repurposing existing content like this exposes new crowds to your brand.
• How this serves your brand: Timeless content such as highlight reels helps you through quieter periods, so keep a few on hand.
• Best for: Standard video or YouTube Shorts.

27. Time-lapse videos—Notre-Dame de Paris

After a fire destroyed the iconic Notre-Dame de Paris Church in the French capital, the team behind the big rebuild had the foresight to set up time-lapse photography to capture the intense effort.

• Why we like it: Words or single images can never relay the sense of awe the fast-forward video of a metamorphosis delivers.
• How this serves your brand: Well-made time-lapse videos are great for sharing. Get this right, and you can count on high target audience engagement.
• Best for: Standard video or YouTube Shorts.

28. Reaction videos—Formula 1

(Source: Formula 1, YouTube)

Formula 1 fans clearly can’t get enough of the sport. Lining up drivers like Red Bull’s Max Verstappen after a race to provide their reactions gives viewers even more conversation fodder.

• Why we like it: Every video your brand produces needn’t be Cannes Lion. material. A vox pop-style reaction video—where you ask different people the same question about an experience—is one of the simplest video formats in a brand’s arsenal. Yet, it can be extraordinarily effective.
• How this serves your brand: Interviewees get to talk directly to the public in a video, enhancing authenticity and relatability.
• Best for: Standard video, YouTube Shorts or live stream.

29. What’s in my bag?—Canon

Canon Co-Lab ambassador, travel filmmaker and content creator Juliana Broste unpacks her film kit to show viewers her favorite tools of the trade. Since she exudes authenticity, photography fans will likely find her advice trustworthy.

• Why we like it: A cross between endorsement and interview, asking experts about the products they use is an evergreen YouTube marketing example. Seeing the set-up of someone we admire also scratches our curiosity itch.
• How this serves your brand: These types of videos act as a blend of influencer testimonials and how-to guides, making them highly valuable.
• Best for: Standard video or YouTube Shorts.

30. Campaign videos—Ben & Jerry’s

Ice cream brand Ben & Jerry’s has always campaigned for social justice. This video encouraging people to stand up for what they believe in is, therefore, right on-brand.

• Why we like it: When you share the values of your favorite brand, buying its products takes on a more significant meaning.
• How this serves your brand: Create content that reminds customers what you stand for and build loyalty in this way.
• Best for: Standard video or YouTube Shorts.

Power your marketing channels with Superside’s video production services

Ready to create videos and grow your YouTube presence? Whether your next project involves how-to guides, a product video, a customer testimonial or sleek new video thumbnails, give your YouTube channel the love it deserves by calling in Superside.

As the world’s leading AI-powered creative service, we help in-house teams at major brands scale their YouTube videos and other creative faster and more cost-effectively than traditional agencies. Let’s do the same for you.

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