AI Content Central

Welcome to your go-to destination for expert insights, strategies and tools on leveraging AI in marketing and creative that help you stay informed in a rapidly evolving landscape.

SUMMIT

The Infinite Canvas: Exploring AI’s Creative Potential

Re-live our May 2024 dive deep into AI's real-world impact on marketing and creativity and learn about opportunities with AI from leading experts in the field.

Watch the sessions

WEBINAR

AI Uses in Creative Workflows

What could AI do for your creative workflows? This session explores AI adoption tactics, workflow benefits, and global team alignment strategies with real-world examples and case studies.

See the recording

GUIDE

The Creative Leader’s Guide to Accelerating AI Adoption

Learn from the experts how to approach AI integration from a strategic human- and workflow-centric approach.

Get the guide

WEBINAR

Unleash AI's Power in Marketing

Uncover actionable insights for global growth using AI in marketing and creative from Picsart's Strategy and Growth Advisor Tatevik Maytesyan.

See the recording

QUIZ

Are You an AI Novice or Enthusiast?

Take the quiz and learn where your organization stands when it comes to the adoption of AI within your company's workflows and processes.

Take the quiz

MUSIC

The Greatest Marketing and Creative Hits of 2024

Listen to the best AI-generated music album of the year, created almost entirely with AI. Take a listen and decide which is your favorite track.

Listen to the album

VIDEO

Get Answers To All Your AI Questions

In this series, Superside's AI expert, Phillip Mags answers some of the most common questions about AI in its impact on marketing and creative.

Watch the videos

PLAYBOOK

How AI Can Replace Stock Images

Learn how generative AI tools, like Midjourney, can be used to help brands build custom image libraries quickly and efficiently for greater variety and speed to market.

Read the playbook

SUMMIT

Prompt Summit: Drive Creative Performance With AI

Watch 9 curated sessions from this Dec 2023 virtual summit to explore the future of creative teams as well as AI in advertising, content and beyond.

Watch the recordings

A Creative Leader's Guide to Accelerating AI Adoption

AI Adoption Isn't Just About the Tools

Learn why an approach that empowers people and ensures best practices brings better results.

Get the guide

AI Design Articles

AI Upskilling: How We Built and Trained an AI-Powered Creative Team

We hire the top 1% of creative talent. This simple phrase isn't just a marketing statement—it drives our talent strategy, from our hiring processes to career development. Upskilling is not only a corporate social responsibility, it’s a crucial strategic initiative.With generative AI disrupting the creative industry, Superside recognized the need to integrate it into our creative processes, seizing opportunities and passing these advantages directly to our customers. How do you create a learning program when you don’t know much about the future? Technology is moving faster than ever, and the only thing we’re sure of is that things will never be the same. It’s no longer a question of when to start—it is a question of how to start.This article explores how we upskilled and enabled our AI-powered creative teams, highlighting our journey and the ongoing evolution of our AI initiatives.

Superside News

Artificial Intelligence

Creative Leadership

By Michelle Mire

7 min read

Beyond the Brief: Developing AI-Generated Photorealistic Images

“A picture's worth a thousand words.” When advertising executive Fred R. Barnard coined this phrase in the 1920s, he probably wasn’t thinking about sports. But 100 years later, sports photography has created timeless images that connect us across sports, languages, cultures and borders.From Muhammad Ali standing triumphantly over Sonny Liston to Brandi Chastain celebrating her 1999 FIFA Women's World Cup final winning penalty kick, these captured moments in time inspire future generations of athletes and fans. This connection through photography was top-of-mind for the team at Tokyo-based SmartNews when they came to us with a campaign that required captivating close-up visuals depicting various sporting events.Stock photography couldn’t deliver, but could AI? Ben Martinez, Senior AI Project Manager at Superside, says it was a challenge built for AI-powered creative services. The Brief: Create a Library of AI-Generated Photorealistic Images

Artificial Intelligence

By Michelle Mire

5 min read

The Generative AI Statistics Shaping Marketing & Creative in 2024

Think AI is just a trend? The truth is, you can deny it all you want, but AI is here to stay. The global market value for generative AI is expected to reach nearly $137 billion by 2030. One of the main drivers of this growth is content and creative applications. Key players like Microsoft, OpenAI, Google, Adobe, Anthropic, Midjourney, Jasper and Synthesia are leading the way.The marketing and advertising industry has the highest levels of AI adoption in the workplace. It’s also predicted that generative AI will trump all other technological innovations in terms of productivity gains. No matter how transformative steam power, electricity or the rise of the internet were, AI says, “Hold my hat.”While these high-level facts are informative and helpful, what everyone really wants to know is what’s really happening right and how is it impacting marketing and creative professionals?In this article, we’ll share AI statistics from several key industry surveys and reports, along with insights from primary research gathered at our summit and what we’ve learned from our first 500 AI-Enhanced Creative projects.

Artificial Intelligence

Superside News

By Hiba Amin

12 min read

5 Barriers to AI Adoption in Creative Teams (& Overcoming Them)

Let’s transport ourselves back to 1752 when electricity was first discovered. This amazing new technology transformed the world. Today, it powers our electric cars, our fancy smart thermostats, and our portable electronic books (like Kobos).But, these weren’t the first use cases of electricity. Uses of electricity started small and simple, and over time, we found more and more creative and complex solutions for them.The same goes with AI. As more people use this technology—and as its influence grows—more industries are unlocking creative new ways to use it.It’s important to remember that with every new piece of technology, there will always be apprehension. But, that shouldn’t hold us back from embracing it in a safe and responsible way.So, let’s explore the barriers that creative teams face when it comes to adopting AI and actionable ways to overcome them.

Artificial Intelligence

Subscribe to our newsletter

Join 70K+ creatives and marketers

Subscribe to The Creative Brief for the latest events, articles and insights sparking industry-wide interest.

AI doesn’t replace creativity, it multiplies it

We believe humans & AI are better together. And we want our customers to see the maximum benefit of this new era.

Your marketing and creative team knows that there are truly endless possibilities when it comes to creative. And incredible efficiency gains to be found. As an extension of your in-house team, Superside will help you navigate these opportunities and pass all the benefits to you, our customers.

our work

Stellar projects for top brands

Pernod Ricard

eBook & Digital Reports, Video Production

Salesforce

Motion Design, Ad Creative

Roland

Ad Creative, Social Media Creative

Antler

Brand Identity, Motion Design, Social Media Creative

Shopify

Ad Creative

Reddit

Motion Design, Social Media Creative

the solution

Superside’s AI Services

AI-Enhanced Creative

Hit today’s deadline while saving budget. Superside’s AI-Enabled Creative Services are a direct extension to your team, giving you a shortcut to an AI-powered creative team to achieve the speed and scale your campaigns need.

Learn more

AI Consulting

Bring your team into tomorrow’s possibilities by leveraging our expert AI Consulting and model-building services. Define and implement a custom generative strategy that integrates into your workflows, enhances productivity and unlocks new possibilities.

Learn more

Try Superads Free

Ad Creative That Performs

Get the only AI-powered creative insights tool built for creatives and performance marketers.

Get started for free