We’re In Our AI Music Era
Published Jul 29
SPOTIFY BASIC OR PREMIUM, July 30, 2024 — On this day in history, the Terminator, Arnold Schwarzenegger was born, the island nation of Vanuatu gained independence and Superside officially entered its AI music era with its debut album Make it Pop Vol. 1 now streaming on Spotify.
What began as a playful “What if?” between colleagues, quickly transformed into a “Hell, yes!” passion project exploring the rapidly evolving potential of generative AI. The result: An album that spans multiple genres and captures the timeless ennui of modern creative professionals.
The fact that you can spin up campaigns like this one, which historically hasn’t been possible without spending thousands upon thousands of dollars, is inspiring.
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11 Tracks, 1 Universal Experience
Capturing the rollercoaster of the creative process, laced with questionable humor and turbocharged by AI, the album includes reality-tinged titles like the heart-wrenchingly beautiful Agency Breakup Song, the elegantly introspective Elegy for Comic Sans and the classically country Creative Bottleneck Blues.
It’s our way of connecting with and giving back to the creative community. We all share this common deadline-fueled existence that we love, and sometimes hate, all at the same time.
We Used AI & a Lot of Humanity, Too
We brainstormed, delving into the world we know best, the creative industry. As the catharsis began, we realized how relatable so many situations were.
While we used a range of AI text, audio, video and image tools throughout the project to explore possibilities, it took a human and machine working in harmony to get the best results. You can do hundreds of versions of something really quickly, but it takes instinct to know what’s right.
In the end, we created something that speaks to every creative out there who's ever stared at a blank page, wondering where to start. It's our story, amplified by AI, but unmistakably human at its core.
Click on the thumbnails to watch the videos and see more on YouTube.
Inspiring Genius? We’re With the Band
A dynamic creative partner helping hundreds of the world’s top brands belt out hit performances, Superside knows the highs and lows of the journey from inspiration to getting in front of audiences.
In less than 12 months, we’ve radically redefined ourselves as a leading AI-powered creative partner, saving our customers more than $1.5 million dollars in design costs and counting. But, the more things change, the more a shared experience matters.
Balancing persistent deadlines with limited capacity is nothing new. When you add embracing an entirely new and all-encompassing technological revolution into the mix, you might as well find inspiration in the lamentation.
While there may be ups and downs, as long as we celebrate our humanity and embrace our creativity we'll always find that spark. Just ask this group of closet musicians who never thought they’d be streaming on Spotify.
Warning: While intended for work, some of the lyrics may be considered NSFW. However, when the logo has to pop, sometimes the f-bombs have to fly.
We're Playing Your Song
Laugh, cry, put it on repeat.
Enjoy the music that was a joy to create.
Michelle enjoys learning from and empowering ambitious marketers and creatives focused on scaling design and fueling growth.🚀 With more than two decades of experience, she’s worked at both agencies and in-house teams at companies of all sizes in the United States and Canada. She began her career as an advertising copywriter, remastering these skills as a content marketer and becoming a subject matter expert on everything from frozen pies and financial statements to SaaS and now CaaS. Connect with her on LinkedIn.
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