Laurella Jose
Sr. Content Marketing SpecialistLaurella is a Product Marketing Specialist at Superside. With a background in B2B SaaS and a penchant for mind maps, she’s written content tackling everything from gender-biased design to partnership strategy. At Superside, she helps unearth nuggets of customer insights and makes them shine in case studies and articles. As a pandemic graduate, she finds the idea of watercooler-slack-channels scary but is always eager to send you a well-crafted meme. Connect with her on Linkedin.
Video Marketing10 min read
How We Smashed our Cost Per Lead Goal with a Smart Bet on UGC-Style Ads
We break down how we've successfully experimented with UGC-style ads, what we've learned, and what you can take with you into your next ad campaign.
Sr. Content Marketing Specialist
DesignOps7 min read
How Superside Makes Delivering Feedback on Creative Effortless
Learn how Superside makes delivering feedback on design easy with in-app features that help find your latest designs quickly and leave clearer feedback.Sr. Content Marketing Specialist
![When DTC Branding is Done Right [Examples Included]](https://cdn.sanity.io/images/k0dlbavy/production/ca206b560a136f79e654549934986e1b475eb2f3-4000x1280.png?auto=format&fit=max&q=100&w=2000)
Brand Management7 min read
When DTC Branding is Done Right [Examples Included]
Direct-to-Consumer brands are eating the lunch of their brick and mortar counterparts. Superside explains how.Sr. Content Marketing Specialist
Design Strategy6 min read
3 Ways to Give Your Design Team More Time With Digital Asset Management
A burnt out design team stalls your brand's growth. Here are three ways to give them the time they need to produce quality creative.Sr. Content Marketing Specialist
Digital Marketing10 min read
Why You Haven’t Experimented With Illustration in Your Marketing and How to Get Started
Here are the common misconceptions about illustrations and how to start experimenting with more illustration to improve your marketingSr. Content Marketing Specialist
Brand Management11 min read
What Goes Into an Impressive Brand Strategy (and a Framework to Build One)
We break down the work that goes into crafting a strong brand strategy and give you a framework to build your ownSr. Content Marketing Specialist
DesignOps10 min read
How to Give Great Design Feedback (That Designers Will Use)
Whether you're a marketer or design manager, giving great design feedback is critical in the creative process. Check out these 7 tips to improve your feedback!Sr. Content Marketing Specialist