Analyzing your data to determine how well your creative assets work is critical to successful marketing in 2024. If you’re struggling to get this right, hang tight. In this article, you’ll find a top creative performance agency ideally suited to helping you adopt a data-led approach.
To stay ahead in an all-too-cluttered digital world, modern marketers need to harness the power of creative performance, combining data-driven insights with compelling creative to achieve results.
In fact, measuring creative performance has become vital to any good digital marketing strategy. Creative efficiency lowers customer acquisition costs (CAC), eliminates inefficient spending, and increases the effectiveness of marketing campaigns.
But winning in the world of creative performance isn’t always easy. If you’re determined to boost your ROI, you need a creative services partner adept at creative collaboration. This means finding a creative performance agency equally focused on creativity and results.
In this article, I’ll explain what a creative performance company is (yes, it differs from a creative agency) and outline the key features to look for when searching for the perfect partner. We’ve also compiled a list of the best creative performance agencies in 2024 to help you in your search.
A firm focused on creative performance builds brand-aligned assets to drive measurable results for its customers. By monitoring data closely, companies that offer creative performance services help brands boost their engagement metrics and conversion rates.
See how the key words here are "measurable" and "branding"—creative performance is all about finding the sweet spot between what looks good and what performs well.
This kind of expertise is essential in 2024. Producing ads and marketing materials based on creative performance metrics is more cost-effective than traditional advertising’s intuitive “spray-and-pray” (i.e., untargeted) approach.
Choosing the right design or creative agency to partner with can be challenging, considering the abundance of excellent options available. It’s also worth noting that some creative companies don’t have creative performance capabilities, adding another layer of complexity to the decision-making process.
Feel like you can’t see the wood for the trees? We’ve compiled a list of features to steer you in the right direction.
Look for the following attributes in your search for an excellent creative performance agency:
Data enables us to understand our target audiences. What do they respond to? What do they ignore? Where do they linger? What would they like to see more of?
A successful creative performance company seamlessly incorporates data insights into the creative process. Look for an agency that can create impactful campaigns that meet your objectives.
Quick scaling allows your brand to respond swiftly to shifts in consumer behavior or market trends. As a result, it’s crucial to collaborate with an agency that can consistently generate high-quality, on-brand creative work at scale, across various platforms, and throughout different stages of the sales funnel.
Integrated campaigns share the same messages and elements across many platforms, from email and social media to display ads and landing pages.
An excellent creative performance agency will create integrated campaigns that turn viewers into customers. Look for a firm that combines hard-working design, compelling messages and precise performance tracking.
Case studies and testimonials can provide valuable insights into an agency’s approach, strategies, and specific data-driven wins.
Request work samples and ask about results achieved. You’re looking for good digital marketing metrics across various platforms in an industry similar to yours and a partner that can innovate and replicate success.
Now, let’s get ready to uncover the top creative performance firms in the industry today.
Services offered:
By leveraging the interconnections of creativity, data and culture, Superside is the industry leader in driving creative performance. We achieve exceptional campaign results through our unlimited design services model, design expertise, and talented global team.
By combining data-driven insights with world-class creative services, Superside is your unique partner in elevating your creative performance.
Superside recently reached a major milestone, which showcases our creative performance prowess: We delivered 500+ AI-designed projects, helping our customers save more than 17,770 design hours and $1,400,000 in design costs.
But don’t believe us; believe the data. We implemented an AI-enhanced performance strategy for software pioneer Boomi, tripling their creative output and revitalizing the brand’s lead-generation efforts.
Superside’s data-led creative performance approach has also helped many other customers in various industries reach their marketing and business objectives.
Based in: Globally distributed across the Americas, Europe, Africa and Asia
Pricing: Subscription packages start at $5,000 per month.
Great for: Mid-market and enterprise-level companies seeking impactful campaign results and top-notch creative services from an AI-enhanced performance creative agency.
Services offered:
This web design firm has evolved into a creative performance company. It’s now a highly effective digital marketing agency that provides integrated creative and data capabilities.
Media planners and data scientists collaborate with creatives and strategists to create campaigns that use top-notch creative, media, strategy and data insights.
These digital marketing experts created integrated tourism sites with paid social media to drive quality lead generation in Charlotte. It also energized an ice cream brand with fresh creative and social engagement, driving a 130% increase in website visits.
Based in: Charlotte, North Carolina, United States
Pricing: On request.
Great for: Brands seeking a custom creative approach and high ROI.
Services offered:
Silverback’s 60+ staff combine content creation with quantifiable results.
This full-service, performance-driven digital marketing agency also has a strong company culture. It emphasizes open communication, creating a safe space for the team to push boundaries while developing cutting-edge, results-focused strategies and campaigns.
Silverback helped Ritz-Carlton Residences triple its annual sales and eCornell, Cornell University's online learning platform, increasing organic traffic and enrollments.
Based in: Arlington, Virginia, United States
Pricing: On request.
Great for: Businesses across the world needing a solid brand strategy and successful campaigns delivered by a people-centric “best-place-to-work” agency.
Services offered:
Bamboo specializes in rapid growth in the mobile environment, assisting over 100 leading brands in apps and digital commerce. The team collaborates with production partners to create engaging content and prioritizes continuous testing.
Its impressive and varied list of results-oriented case studies shows that Bamboo achieved success for Adobe Creative Cloud (innovative use of mobile ads), Canon (increasing conversions and revenue), Headspace (mobile app growth), Peloton (mobile app launch) and Weblflow (LinkedIn leads).
Based in: Across the world (a fully remote working team)
Pricing: On request.
Great for: Startups and VC-backed tech companies looking for creative excellence and focused results.
Services offered:
Croud understands that customers want results, not just online activity, and its team embeds itself in its customers’ businesses to define and deliver the outcomes they’re looking for.
With 500+ in-house digital specialists and a network of 2,400 on-demand experts, this team loves creating compelling, data-led creative executions to drive growth.
Croud helped BritBox achieve a 300% increase in conversion rates when it launched in South Africa. For International Workplace Group, a leading workspace provider, the agency delivered a 98% increase in conversions.
Based in: New York City, New York and Atlanta, Georgia, in the United States; London and Shrewsbury in the United Kingdom; Dubai, United Arab Emirates
Pricing: On request.
Great for: Businesses in need of fast, impactful creative performance services.
Services offered:
This creative-first performance marketing agency has 15 years of proven results and specializes in high-performance hospitality marketing, eCommerce and luxury brands. Its expertise lies in targeting specific cultures and subcultures of a brand’s ideal consumer.
Vouch has significantly increased awareness for Fight Club venues in the United States and boosted bookings by 71% for Rosa’s Thai restaurants in the UK. It also increased sales for 200 Degrees Coffee, resulting in 120% revenue growth.
Other satisfied customers include Wonderbra, Tourism Malaysia, CowShed, Randy Cow and Things Happen.
Based in: London, United Kingdom
Pricing: On request.
Great for: Bespoke brands searching for emotive campaigns or trendy venues seeking fresh creative to drive foot traffic.
Services offered:
Farsiight prides itself on being specialists, not generalists. It combines creative experts and performance marketers to optimize content for specific audiences and achieve “growth for good” business goals.
The agency defines creative performance as content that grabs attention, distinguishes the brand and converts visitors into buyers. Continuous refinement is critical for this team of marketing strategy experts.
Farsiight assisted the Australian clothing brand BlackMilk in quadrupling its sales within 12 months. Other companies that have benefited from this firm’s creative expertise include Cycology, AroFlo, Trademutt and Truckit.
Based in: Brisbane, Australia
Pricing: On request.
Great for: eCommerce companies aiming for above-target campaign results.
Services offered:
Adlucent specializes in scientifically testing custom-built designs and content for campaigns to drive conversions across all channels.
With 20 years of experience, the company excels in retail performance and uses machine learning and creative services to deliver sponsored content that attracts and converts customers.
Companies that have successfully partnered with Adlucent include UrbanStems, Newton Baby and Signature Hardware.
Based in: Austin, Texas, United States
Pricing: On request.
Great for: Ideal for B2B and B2C retail businesses seeking online shopping ads or companies with existing creative looking for accelerated online performance.
Services offered:
This studio’s motto, “Let’s be better every day,” says a lot about who they are (and how they’ll iterate to produce standout work).
The Noble team humanizes data through creative problem-solving and custom solutions. This team has won a 2024 Ad Age “Best Places to Work” award and provides high ROI for its diverse range of customers.
Happy customers include Travel Nevada, Visit Lake Tahoe, San Luis Obispo (SLO), Santa Monica, Autodesk and Adobe.
Based in: Las Vegas and Reno, Nevada, United States; Bristol, United Kingdom
Pricing: On request.
Great for: Destination brands looking to differentiate themselves and web-based businesses seeking a creative yet data-focused approach.
Services offered:
This dynamic team harnesses creative performance to drive customer growth.
“Voyou” carries the slang meaning of “rogue,” speaking to the team’s penchant for choosing the unconventional path. A specialized division, Voyou Bouffée, focuses on creative performance for the food industry.
Customers include Canadian Bath Depot, trailer specialist Prolite and franchiser MTY Group.
Based in: Quebec, Canada
Pricing: On request.
Great for: Innovative food brands seeking online excellence.
Services offered:
This digital marketing consultancy has a proven track record in ensuring consistent customer messaging across brand campaigns, websites and banner ads. It specializes in amplifying consumer brands and products online and excels in marketing strategy, advanced analytics, customer segmentation and AI.
85Sixty helped Clark’s Botanicals achieve a 75% revenue increase per visit. It also led to a 68% revenue increase for Baby Tula and a 70% “add-to-cart” rate for La Sportiva.
Based in: Del Mar, California; Denver, Colorado, United States
Pricing: On request.
Great for: eCommerce businesses wanting to maximize product reach on Amazon.
Services offered:
Loud Mouth Media is a customer-first, data-focused digital marketing agency that enjoys advising customers on the best creative approach and formats to optimize their performance metrics.
The agency has a deep understanding of using performance data to drive results. It typically conducts a thorough digital audit before developing new creative, analyzing available data to extract insights that inform strategy, campaign and content creation.
This team has delivered creative solutions for customers such as Total Hockey,
Queen’s University Belfast and GT Omega.
Based in: Dublin, Belfast, Glasgow and London, United Kingdom
Pricing: On request (free digital audit).
Great for: Companies wanting to boost their online sales or generate high-quality leads.
Crafting ads and other creative assets that capture attention and drive measurable outcomes isn’t easy. A sharp creative performance agency is the superpower you need to achieve your marketing and business objectives in 2024 and beyond.
Fortunately, Superside offers comprehensive creative solutions powered by data-led insights that create outstanding results, not just exceptional design. Plus, we’ll cover all your creative needs under one subscription.
Get creative that performs. Book a demo call.
Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
Get high-quality creative, ship campaigns faster and stand out from the competition.
Never say no to another project request. Get a hassle-free creative partner that can keep up.
Allow your in-house creatives to focus on more strategic projects. Get new ideas & continuous design inspiration.
Increase your design capacity without additional hiring and with fewer vendors to manage.
Get a demo and discover how 450+ ambitious companies and 2,500 energized fans use Superside to free themselves from the shackles of limited budgets, broken processes and stretched in-house teams.