Milestone: 500+ AI Design Projects Completed & $1.4M+ Design Costs Saved
Published May 15
We've reached a milestone in our ongoing generative AI Services journey, officially completing more than 500 AI-Enhanced Creative projects. Dig into a full recap of the results, such as how we've saved more than $1.4 million in design costs for our customers, delivered projects up to 60% more efficiently and the strategies we employed with our AI-Enhanced Creative and AI Consulting Services to get there. Because seeing is believing, we've also included several case studies showcasing the creativity and efficiency of graphic design projects using AI.
Just a few months ago, we were writing about what we learned after completing our first 200 creative projects using the latest generative AI tools and guided by the expert hands and minds of world-class creative talent.
Now, we’re surprising even ourselves by announcing that Superside has helped its customers leverage AI in more than 500 design projects and counting. In December 2023, we were in the early beta testing phase of our first AI Services and, admittedly, still learning a lot. Now we’re in full-scale mode—officially launching our AI-Enhanced Creative Services and AI Consulting Services to everyone.
Speaking of efficiency, enough of this fanfare. Let’s recap the results we’ve seen and the learnings we've revealed along the way.
More Than 17,770 Design Hours & $1,400,000 Dollars Saved
In December, we reported savings of 3,700 design hours and $300,000 in design dollars when recapping our first 200+ AI graphic design projects.
Now after completing 500+ AI-Enhanced Creative projects. these numbers seem pale in retrospect as we can shout from the rooftops that we’ve helped our customers save more than 17,770 design hours and $1,400,000 design dollars. That’s right. More projects and more efficient results.
Generative AI is transforming our industry
As a trusted creative partner for many of the world's top brands, Superside plans to lead the way. But, before we would let ourselves make promises to customers, we wanted to ensure we knew the right ways to usher in this new creative Renaissance.
We've brought together a powerhouse team of generative AI experts who've helped us identify opportunities, build workflows and train our in-house teams—all so that we can make sure our customers truly benefit from all the possibilities.
And we're just getting started. Now that we've completed our first 500 AI projects, we can share what we've learned and launch the services that will realize the future of generative AI, today.
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2x More AI-Enhanced Creative Projects, 5x Design Hours & Dollars Saved
Not only did we go from 200 to over 500 projects, we also quintupled the number of design hours and dollars saved. Results our AI Services Team believes stem from the improved integration of AI in creative workflows, and perhaps the most overlooked part of AI-powered creative, properly identifying which projects are a great fit for AI.
Exceptional Speed, Efficiency & Satisfaction
On average, our AI-enhanced creative projects were delivered two times faster and up to 60% more efficiently than projects that didn’t use these advances. AI-powered design projects also earned a 4.9/5 customer satisfaction (CSAT) rating.
The AI-Enhanced Creative Services With The Greatest Efficiency Gains
As we evolve our AI Services, we’ve carefully tracked where customers have seen the greatest benefits. So far, customers have seen the largest efficiency gains with the following creative services:
- Static digital images—40% to 85%
- Static social images—30% to 40%
- Illustrations & icons—25% to 60%
- Creative concepting—20% to 30%
- Copywriting—30% to 40%
Again, these are averages and the efficiencies gained are influenced by the size, scope and complexity of each project. And, yes, you're reading correctly, we do offer copywriting. It's a service that's often combined with concepting for ad creative in AI workflows.
Explore AI-Enhanced Creative Services
Unlock tomorrow's possibilities, today.
Learn more about our AI-Enhanced Creative
and AI Consulting Services.
Case Studies & Results From Our First 500+ AI Design Projects
Are you about to get your daily fill of cringe-worthy neon-tinged AI masterpieces? Absolutely not. When you pair the right tools with the right talent, AI-enhanced can be photorealistic, distinctive, playful and incredibly engaging.
SmartNews scored 150+ custom sports photos in 4 hours
Every industry has its own unique challenges related to the images used in online campaigns. News app SmartNews had a monumental challenge when it came to sports images and licensing rights. They needed sports images that looked real, but not so real that they infringed on the athletes’, sports organizations’ or broadcasters’ rights. In only 4 hours, Superside generated 150+ images.
Unigloves got 250+ photorealistic images with 57% fewer design hours
In preparation for launching its new skin barrier cream, Unigloves had to build a library of lifestyle images showcasing the cream in real-world settings. They didn’t have time or budget to organize a photo shoot or go through the painstaking task of identifying workable stock images, which made the project perfect for AI. We helped them build a library of 250+ brand images, using 57% fewer design hours and getting to market quicker.
Boomi 3x’d creative output with outstanding AI ad creative
Cloud-based integration as a service (iPaaS), Boomi wanted ad creative that set them apart from the predictable (and forgettable) lifestyle and stock photos overpopulating the marketing channels. Superside created workflows that allowed for rapid exploration, pushing creative boundaries. Not only has Boomi tripled creative output, they’ve got efficient workflows that continue to scale.
Superside created its own brand of AI illustration, saving $272,921
Ok, we admit it, we love to see what AI can do. When we had a customer event in New York City, we knew it was a chance to show and tell brands about the potential of AI—with custom Pixar-style posters for each attendee, naturally.
We had to capture the illustration style perfectly and make each poster reflective of each attendee. Oh, and do this on a really tight timeline, like 5 days tight. But we did it! We gathered the data, developed the prompts and refined each image until it was pixel perfect.
When we compared the design costs between the AI-Enhanced Creative and traditional creative workflows, we saved $272,921.
Synthego put AI in motion for an animated explainer video in 5 days
Biotech brand Synthego wanted to get the word about their newest tech for World CRISPR Day with a promotional video. With a compressed timeline and budget, a traditional video shoot was out of the question. But what we could do was use motion design in combination with AI to get to the finish line in only 5 days. In this case, AI was used to speed the development of the illustrations and the iterations needed to fully animate the video.
Pixlmob accelerated its rebrand with AI
Real estate photo and video edit provider Pixlmob was on a quest to refresh its visual identity. We suggested using AI as a way to quickly explore a range of color palette and illustration styles and, in turn, iterate on the style that Pixlmob chose. In record time, we helped them 2x design speed and create 400+ branded images. What we’ve done for Pixlmob is just a taste of what’s possible for branding. We can also help train AI tools on your brand and provide workflows for scaling the production of brand assets and creative.
Introducing AI-Enhanced Creative and AI Consulting Services
Now that we know which generative AI tools and processes work well for our customers, we’ve officially launched our AI Services. From photo and image libraries to motion and character design, we have the tools and talent to power and enhance your teams with AI.
Explore AI-Enhanced Creative Services
Unlock tomorrow's possibilities, today.
Learn more about our AI-Enhanced Creative
and AI Consulting Services.
Tomorrow’s possibilities on today’s deadline
Our AI-Enhanced Creative Services include proven efficiency drivers, like static image and illustration design, asset libraries and key art and composition creation. As shown above, this is where the greatest efficiencies and cost savings can be found—and passed directly to customers.
We’re also offering future-facing capabilities, like rapid branding, micro-animation, custom voice-overs and high-volume art and composition creation. Even our 3D illustration and motion design services keep advancing. (And 3D motion is integral to unlocking AR experiences.)
Consult the future
For brands that really want to future-proof their teams and integrate generative AI into their creative workflows, we’ve developed our AI Consulting Services. Our experts share the expertise they’ve gained in their respective fields as well as through building Superside’s AI Service Offering from the ground up.
We’ll help you build a generative AI implementation strategy, assemble the right tools, build models and train your teams.
Short- and long-term benefits
AI in creative teams may be new, but it’s here to stay. There are immediate wins you and your team can uncover right now. We can help you build image libraries, turn static ads into motion ads or produce hundreds of concepts up to 60% more efficiently and cost-effectively. But as AI tools evolve, we’ll be at the forefront of what is possible. As Superside customers, you will too. We’re your shortcut to an AI-powered creative team.
Multiplying Human Creativity, Instead of Replacing It
Computers, internet, cell phones. Name a modern technology and you'll be able to list both pros and cons. AI is no exception. There's no way it will replace human creativity. In fact, these tools only work well with the right talent and experience to guide them. Generative AI is a force multiplier. Human creativity is what unlocks it. It'll also be what's elevated by AI. When one creative process is solved, it always opens the door to new possibilities.
Your Partner & Catalyst for Unlocking AI
Many of our prospects and customers tell us they're unsure where to start with generative AI. We say, start with us. We've got a team of more than 60 AI Creative Experts and we're training 40 more each month. We can answer your AI questions and help you determine which of your creative projects are a best fit.
We're on a mission to be AI leaders in the marketing and creative design space—so that we can be an extension of your team today and well into the future.
To learn more about our full range of traditional and AI-enhanced creative services, just book a call.
Empower AI on Your Team
Whether you're experimenting or scaling, Superside brings you a full range of AI-Enhanced Creative Services and Consulting to help you seize tomorrow's possibilities, today. Learn more about how we can help.
FAQs About Our AI-Enhanced Creative Services
Michelle enjoys learning from and empowering ambitious marketers and creatives focused on scaling design and fueling growth.🚀 With more than two decades of experience, she’s worked at both agencies and in-house teams at companies of all sizes in the United States and Canada. She began her career as an advertising copywriter, remastering these skills as a content marketer and becoming a subject matter expert on everything from frozen pies and financial statements to SaaS and now CaaS. Connect with her on LinkedIn.
