Superside 2023 Wrap-Up and 2024 Resolutions
Last year, Superside delivered more than 22,000 creative projects to over 700 customers worldwide—all with an average approval rating of 4.8/5.
We pushed the creative limits, collaborating on a wide range of unique and dynamic requests—helping our partners meet deadlines, bring their creative to the next level and seize key opportunities.
We brought our relationships to the next level, helping customers map out marketing objectives and translating them into creative that performs.
We also further tailored our creative services to meet current and future trends.
So let's celebrate—and, at the same time, look ahead to the advances we'll bring you and the learnings we'll share.
But First, a Big Thank You!
We really couldn't have done it without you—our loyal customers and our brilliant audience. With the deepest gratitude, we wish you all the best in 2024.
2023 Wrap-Up and What's in Store for 2024
Looking back at 2023, we have much to be grateful for. Despite a challenging macroeconomic climate, we forged ahead, introducing new services, innovating with AI, and sharing knowledge with the creative community. Here's a snapshot of what we accomplished (and what's to come!):
Unveiling More Stellar Creative Services
Superside constantly monitors current and emerging trends, so we’re ready with the skills and expertise you need when you need them. In 2023, we expanded our video production offering and launched our three-dimensional (3D) design and augmented reality (AR) services as well as our AI-enhanced creative services. Let's take a look at these advancements.
Expanded video services
Video works. We know it’s true because we see it in action every day. So do the 89% of markets who said they’re happy with the ROI of their videos.
But how does that happiness translate into real-world numbers?
Our data shows ads with video convert at a 30% higher rate than animation-only or static ads. Add in a great-looking human, and that number increases. Add in a puppy 🐶 and you’ve got gold!
We also know video performs best when it’s built into your marketing strategy. That’s why we've honed our video services and now offer:
- Performance marketing video. Always. Be. Converting. Our team can produce videos to help you drive conversions across your paid campaigns.
- Social video. Whether it’s TikTok, Instagram or YouTube, we’ve got a global team of organic social video pros to help you keep ahead of the trends (and memes).
- Brand video. From product demos to testimonials, our team produces video content to help establish and elevate brand identities.
Video project highlight
Three hero, six teaser and nine product videos—approved and developed one and half weeks ahead of schedule. See how we helped SUZANNE KALAN dazzle on TikTok.
For more “reel” video insights:
- Unlock your video superpower with this quiz
- Check out our Not-So-Typical Ultimate Guide to Video Marketing
- Learn more about Superside’s video production services
New social AR and 3D design services
Now that 3D and AR have graduated from niche to mainstream, Superside helps you provide the immersive experiences audiences crave with:
- World-facing AR. The creme de la creme of AR! Bring branded digital experiences to the real world with custom filters, portals and more.
- Front-facing AR. Put that front-facing camera to work with everything from interactive games to fun face filters. (Say that three times fast.)
- 3D illustrations. Your products aren’t flat. Your illustrations shouldn’t be either.
- 3D product visualizations. Bring your products to life with 3D. Here’s an example of how we helped Doodle Labs demonstrate their mobile radio technology in an interactive infographic.
Social AR project highlight
See how human capital management (HCM) software provider Dayforce created a standout AR experience for a customer conference.
3D design project highlight
Who says product demos have to be one-dimensional? See how Doodle Labs found a way to demo their wireless communication technology in 3D.
Learn more about 3D and AR:
- Read our Total Guide to AR Marketing and Design
- Uncover more reasons why you should use AR
- Explore our AR & 3D design services
New AI-enhanced creative services
We believe AI gives you superpowers. That’s why we’ve jumped in head first to launch our AI-enhanced creative services.
From social media assets and digital ads to illustration and branding, AI design tools can help you quickly generate and experiment with ideas. In fact, our AI creatives complete design projects on average 30%-60% faster by enhancing workflows with these tools.
AI-enhanced creative project highlight
See how EdTech leader, D2L Brightspace added AI to its stock image workflows to produce custom images and illustrations that shine as bright as the sun.
Learn more about AI-enhanced creative services:
- Watch the sessions from our /PROMPT SUMMIT
- Look into the future of AI in design
- Find out if AI can replace stock photography
- Get to know what Superside learned from its first 200 AI projects
- Explore Superside’s AI-enhanced creative services
New in 2024: Creative and strategic consulting
You’ve told us you want more support with strategic planning as well as optimizing creative performance. Based on the success of our digital marketing consulting service, in 2024 we’re introducing:
- Strategic consultation sessions. Speak with one of our Superside industry experts on everything from structuring your digital marketing team to scaling your TikTok content.
- Creative consultation sessions. Go deep on creative questions with your primary Superside Creative Lead to understand how your creative is performing and how to improve it.
Making the Superside App Even More "Appealing"
We've also been busy behind-the-scenes improving your Superside App experience.
Collaboration is at the core of what we do and the Superside App is the tool that ties everything together from briefing projects to sharing the final assets.
As such, we're committed to making the Superside App as functional and frictionless as possible. Some recent upgrades to highlight include:
- Explore. A space where you can find inspiration with everything from standout creative to growth hacks. When you see something you like, you can either save it to your wishlist, get started with a pre-templated brief or request a consultation.
- Shareable links. Work seamlessly with stakeholders who aren't in the app with quick links to relevant pieces.
- Slack integration. Use Slack in your day-to-day? Now you can stay up to the minute with your Superside projects and notifications.
Empowering Knowledge With Creative Resources
Knowledge is power—which is why we create resources and provide opportunities to help you further fuel growth and seize opportunities.
In 2023 we held our /PROMPT, Standout and Ignite virtual summits and published go-to guides on video, AR and making smart marketing bets.
To get all the latest Superside news and updates:
- Subscribe to The Creative Brief, our weekly newsletter for marketers and creatives.
- Follow us on LinkedIn, Instagram and YouTube.
And of course, Superside customers can also bring their questions to their dedicated Project and Success Managers who can tap into our global network of creative experts to find the answers.
Soar to New Heights in 2024
As an extension of your team, Superside expands creative possibilities by making the entire process easy and efficient—as well as connecting you with a wealth of world-class talent.
We’re so proud of what we accomplished in 2023, but we know we can do more—and we can’t wait to share it all with you!
PS: Remember to drink more water like you promised yourself you would. 😉
See How Top Brands Do It
Looking for extra inspiration?
Check out more of Superside's brand projects.
As Director of Customer Success & Insights, Dominik and his team are laser-focused on helping customers make the most of their Superside partnerships. As a child, he dreamed of being a writer or musical composer. Connect with him on LinkedIn to talk about scaling creative and childhood dreams.
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