14 best branding agencies & services for winner brands

In today’s booming marketplace, brands have to go big or go home.

Companies are unlikely to gain a competitive edge if they don’t make a strong brand statement right from the start.

Giants like Nike and Coca-Cola have long understood how to use branding to hook customers and turn them into brand evangelists. Now, tons of top companies tap into the power of branding, co-creating a $4.27 billion industry of professional branding agencies.

The role of branding and strategic expertise is becoming increasingly vital for the growth and differentiation of companies. The right branding agency will not only craft your visual identity but also help you differentiate your brand in a saturated market.

Kae NeskovicExecutive Creative Director at Superside

But with literally tens of thousands of agencies and branding companies to choose from, finding a branding firm that offers the right mix of strategic, creative and technical skills in one neat package can be hard.

The following list of the top branding agencies for 2025 should make your life a tad easier. But first, let's take a look at the factors to consider when choosing a branding agency.

What should you look for when choosing a branding agency?

Not all branding firms are built the same. While many agencies offer similar services on paper, their delivery, expertise, and ability to scale creative output can vary wildly.

Whether you're a startup or an enterprise, here's what to consider when selecting a branding agency that aligns with your goals—especially if you need fast, high-quality creative at scale.

1. Does the agency have relevant experience?

Prioritize branding agencies with a proven track record—especially in your industry. If they’ve worked with companies like yours, they’ll already understand the landscape, your audience, and what creative direction might resonate.

Pro tip: Ask for case studies that show results, not just pretty mockups.

2. Can you trust their portfolio?

Take a close look at their past work. Does it feel premium? Strategic? On-brand? A good agency’s portfolio should reflect versatility and consistency in execution. If they haven’t showcased work in your industry, ask for it directly.

3. Do they offer end-to-end branding services?

From brand strategy and naming to brand guidelines and design systems, make sure the branding company isn’t just designing logos. Superside, for instance, supports everything from foundational brand identity to high-volume creative production, which many agencies can't offer.

4. Who’s on the creative team?

Meet the minds behind the work. Are the creative directors and strategists senior enough to think strategically about your brand? Will you be working with a seasoned team or a revolving door of freelancers?

At Superside, you get a dedicated creative team that learns your brand inside and out—no onboarding every time.

5. Is the pricing transparent and scalable?

Look for predictable pricing models with clarity on deliverables. Superside’s subscription model eliminates scope creep and surprise invoices. Ask any agency: “What happens if I need to scale my output fast—how will costs adjust?”

6. How do they communicate?

Prompt, proactive communication isn’t optional—it’s vital. Ask how often you’ll get updates, how feedback is handled, and what tools they use for project management. Superside integrates into your workflow (Slack, Asana, Trello, etc.) and works async so your team can move faster.

7. Will they stay true to your brand?

Your agency partner should act as a brand guardian. Make sure they understand your tone, values, and audience—and test their understanding early. At Superside, your dedicated team is trained on your brand guidelines and delivers consistency across every asset.

8. Can they scale with you?

Branding isn’t one-and-done. Once the foundation is set, you’ll need ongoing creative support. Superside is built for high-volume design—so you don’t have to switch agencies when it’s time to scale.

9. Are they agile enough to adapt?

Your business evolves—your creative partner should too. Whether it's a rebrand, a product pivot, or a last-minute campaign, agility is key. Superside offers fast turnarounds and a team that’s ready to flex when plans change.

10. Is the partnership built on trust and transparency?

From pricing to project timelines, you deserve transparency. Choose a branding agency that sets clear expectations and builds with you—not just for you.

Key takeaways

• Look for branding firms with industry experience and a strong portfolio.
• Prioritize agencies that offer full-service support—from strategy to execution.
• Ensure their pricing is transparent and their model scalable.
• Choose a team that communicates well, adapts quickly, and understands your brand deeply.
• Superside offers a unique model: dedicated creative teams, no retainers, fast turnarounds, and scalable design support.

Comprehensive Branding Services

Solidify Brand Identity and Fuel Growth

Check out our portfolio of brand identity work to see how Superside can help you seize opportunities and accelerate your creative pipeline.

Show me 🤩

14 best branding services and agencies in 2025

Don’t burn precious time and resources. Work with one of the top 14 branding agencies to get your brand identity right from the start.

1. Superside

When it comes to branding agencies, Superside stands out—not just for what we offer, but how we deliver. If you're looking for a creative partner that blends speed, scale, and brand consistency, here's why Superside should be your top pick.

What branding services does Superside offer?

Superside isn’t just a branding agency—we are an AI-powered creative service for enterprises and modern marketing teams. Our branding services include:

• Brand development and strategy
• Brand identity design
• Brand story creation
• Custom branding for campaigns and launches
• Logo design and refreshes
• Brand guidelines and toolkits
• Social media branding and content design
• Video branding and production
• Website and landing page design
• Packaging, merch and brand extensions
• Ongoing creative support for all brand touchpoints

All of this is delivered by a global team of 700+ creatives and project managers across 57 countries, working in 13 time zones. Superside offers a truly always-on, scalable solution for companies that move fast.

How does Superside work differently than traditional agencies?

Unlike traditional branding firms that work on fixed retainers or slow project timelines, Superside runs on a flexible subscription model. Here’s what that means:

• Predictable pricing: Subscriptions start at $6,000/month, with no surprise fees or scope creep.
• Flexible scale: Roll over unused hours or ramp up output during peak periods.
• On-demand access: Get work turned around fast, thanks to a global, always-on team.
• Embedded brand expertise: Your dedicated team learns your guidelines, voice and goals—and stays with you long term.

Who has Superside worked with?

We’ve helped companies like CHILI publish, Antler, TransAct, Doodle Labs craft and evolve their brands. From early-stage startups to mid-market and enterprise teams, our approach adapts to your needs—whether it’s building a new brand from scratch or refreshing an existing identity.

Why choose Superside over other branding companies?

• No retainers, no hidden costs, no chasing timelines.
• Full creative support beyond branding—social ads, motion graphics, pitch decks, and more.
• Seamless collaboration with your tools and workflows.
• A creative partner that scales with you—not one that slows you down.

Superside is your always-on branding partner

If you're looking for a branding agency that works like an extension of your team—without the overhead, delays, or limits—Superside is built for you. Explore our full list of branding services or book a call today to get started.

Or if you’re still browsing, scroll down for a few strong alternatives (but fair warning—they don’t scale like we do 😉).

Scale Your Brand and Your Capacity

Learn how Superside can help you develop brand guidelines, design systems and other foundations of scale. Click the button below to schedule a chat.

Discover more

2. Collins

Source: www.wearecollins.com

Collins is a top-tier branding agency known for its award-winning design and brand transformation work. With offices in New York and San Francisco, the agency has built a reputation for bold, strategic branding across digital and physical experiences.

What branding services does Collins offer?

Collins provides a wide range of creative and branding services, including:

• Brand creation and repositioning
• Brand expansion and transformation
• Communications and visual design
• Packaging and retail experience design
• UI kit development and digital product design
• Corporate workspace branding
• Web design and UX

Their design approach is deeply rooted in storytelling and brand evolution, making them ideal for companies undergoing major transitions.

Who has Collins worked with?

The Collins portfolio includes big names like Nike, Spotify, Facebook Gaming, Mailchimp, Dropbox, Figma, and Ford. Their work consistently appears on industry shortlists and has earned them recognition as Ad Age’s 2023 Transformation Firm of the Year.

Why choose Collins?

• Strong track record with Fortune 500 companies and fast-scaling tech brands
• Specializes in bold rebrands and complex identity systems
• Great fit for medium to large enterprises
• Led by Brian Collins, a 2023 Brand Visionary according to Frontify

Pricing and location

• Pricing: Available upon request
• Based in: New York and San Francisco

3. DesignStudio

Source: design.studio

DesignStudio is a global branding agency known for its immersive, research-driven approach to brand strategy and design. With offices in London, New York, Sydney, and Shanghai, they bring a global perspective to every project.

What branding services does DesignStudio offer?

DesignStudio delivers a full suite of creative services, including:

• Brand strategy and architecture
• Visual and verbal identity
• Motion, sonic, and interactive design
• Brand campaigns and launches
• Digital and environmental design
• Employer branding and training

Their process often includes unique research methods—like working as food delivery riders or gamers—to fully immerse in a brand’s world.

Who has DesignStudio worked with?

DesignStudio’s portfolio includes Airbnb, Premier League, League of Legends, British Airways, AliPay, and Penguin Random House. They’re especially well-known for their work in sports, gaming, and global consumer brands.

Why choose DesignStudio?

• Creative strategies grounded in real-world insights
• Strong track record in sports, entertainment, and global rebrands
• Offices across four continents for global reach
• Best suited for medium to large companies

Pricing and location

• Pricing: Available upon request
• Based in: London, New York, Sydney, Shanghai

4. Pentagram

Source: www.pentagram.com

Pentagram is one of the most iconic branding firms in the world, known for its multidisciplinary approach and deep creative heritage. With studios in London, New York, Austin, and Berlin, Pentagram brings a global design perspective to every project.

What branding services does Pentagram offer?

Pentagram offers a comprehensive range of branding and design services, including:

• Brand identity and strategy
• Packaging, industrial, and product design
• Signage and environmental graphics
• Motion graphics and film
• Digital, editorial, and campaign design
• Interiors, architecture, and exhibition design
• Naming, typography, and sound design

They’re particularly well known for their expertise in all-in-one eCommerce branding and in-house product design.

Who has Pentagram worked with?

Their client list includes New York Magazine, MIT Museum, Memphis Art Museum, Central Park, and Channel 5. Pentagram partners with organizations across sectors—from arts and education to healthcare and media.

Why choose Pentagram?

• Deep expertise in physical brand experiences like packaging and signage
• Multidisciplinary teams spanning product, digital, and environmental design
• “Personal touch” approach tailored to each client’s brand story
• Works with companies of all sizes

Pricing and location

• Pricing: Available upon request
• Based in: London, New York, Austin, Berlin

5. Koto Studio

Source: koto.studio

Koto Studio is a global branding agency known for clean, impactful design and flexible processes. With offices in Los Angeles, New York, London, Berlin and Sydney, they bring a global yet local perspective to every brand they build.

What branding services does Koto Studio offer?

Koto delivers creative and digital branding services, including:

• Brand identity, strategy and guidelines
• Naming and brand frameworks
• Photography, illustration and typography
• Campaign and web design

Their approach is adaptive and collaborative, tailoring processes to each client’s needs.

Who has Koto Studio worked with?

Koto has worked with major global brands like Airbnb, Netflix, Meta, Venmo, Discord, Fiverr, The Washington Post, UberEats, Polkadot and Coca-Cola. They have experience across industries including biotech, crypto, entertainment and healthcare.

Why choose Koto Studio?

• Expert in minimalist, high-impact design systems
• Flexible workflows designed to align with client needs
• Strong portfolio across both emerging startups and global giants
• Offices in five creative hubs for wide geographic coverage

Pricing and location

• Pricing: Available upon request
• Based in: Los Angeles, New York, London, Berlin and Sydney

6. Wolff Olins

Source: wolffolins.com

Wolff Olins is a legacy branding agency with a forward-thinking approach to brand strategy and identity. Founded in 1965 and with offices in London, New York, San Francisco and Los Angeles, the agency blends decades of experience with innovative thinking.

What branding services does Wolff Olins offer?

Wolff Olins provides strategic branding and experience design services, including:

• Brand measurement, strategy and architecture
• Verbal and visual identity systems
• Employee value proposition and culture strategy
• Workplace branding and brand experience
• Experience design, experimentation and activation

They’re known for helping companies rethink their brand from the inside out.

Who has Wolff Olins worked with?

Wolff Olins has partnered with major global brands like Google Workspace, Instacart, TikTok, Uber and Sage Accounting, working across B2B, B2C and nonprofit sectors.

Why choose Wolff Olins?

• Deep strategic expertise backed by over 50 years of experience
• Proven success with tech, software and platform-based companies
• Known for bold, future-facing brand systems
• Offices in four global creative centers

Pricing and location

• Pricing: Available upon request
• Based in: London, New York, San Francisco and Los Angeles

7. Ragged Edge

Source: raggededge.com

Ragged Edge is a London-based branding agency known for bold, unconventional brand strategy and design. As a certified B Corp, they’re committed to balancing profit with purpose through socially and environmentally conscious branding.

What branding services does Ragged Edge offer?

Ragged Edge delivers a mix of strategic and creative branding services, including:

• Brand strategy and narrative development
• Visual and verbal identity design
• UX and UI design
• Messaging, campaigns and content
• Film, photography and environment branding
• Employer branding

They focus on helping brands stand out with distinctive voices and experiences.

Who has Ragged Edge worked with?

Their client roster includes Wise, First Choice, Kili, Papier, Homa and Eagre, spanning a mix of startups and established brands across industries.

Why choose Ragged Edge?

• Strong focus on storytelling and brand purpose
• Certified B Corp with high social and environmental standards
• Known for pushing creative boundaries in brand identity
• Ideal for small to mid-sized businesses

Pricing and location

• Pricing: Available upon request
• Based in: London

8. How&How

Source: how.studio

How&How is a branding and digital design agency with studios in London, Lisbon and Los Angeles. They specialize in crafting scalable brand systems and websites with a focus on long-term brand relevance.

What branding services does How&How offer?

How&How delivers creative and technical branding services, including:

• Brand building and identity systems
• Brand guidelines and frameworks
• Digital brand execution using modern Headless CMS platforms

Their future-focused approach blends strategy, design and development to build brands with lasting impact.

Who has How&How worked with?

Their portfolio includes clients like Hometree, Yango Maps, SauceLabs, BioZeroc, emm and Veriff, with experience across tech, sustainability and digital services.

Why choose How&How?

• Known for digital-native branding systems and websites
• Focused on long-term brand growth and adaptability
• Strong cross-functional team of strategists, creatives and developers
• Best fit for medium-sized businesses looking to scale digitally

Pricing and location

• Pricing: Available upon request
• Based in: London, Lisbon and Los Angeles

9. Thisaway

Source: thisaway.co

Thisaway is a UK-based branding agency known for its expertise in brand repositioning and change management. Based in Bath, they offer end-to-end branding services for organizations navigating change or seeking to refresh their identity.

What branding services does Thisaway offer?

Thisaway delivers a full suite of creative and strategic services, including:

• Brand research, positioning and messaging
• Visual and verbal identity development
• Web design and digital campaigns
• Communications, films and animation
• Graphic, editorial and print design
• Copywriting, art direction and environment branding

They specialize in helping brands evolve with clarity and purpose.

Who has Thisaway worked with?

Thisaway has led branding efforts for Team Great Britain, The Jockey Club, England Rugby, Brantford Football Club and the United Rugby Championship. Outside of sports, they’ve worked with EngagedMD, Knowdonia and Shoobs.

Why choose Thisaway?

• Strong expertise in brand transformation and repositioning
• Trusted by major sports organizations across the UK
• Offers both strategic depth and creative execution
• Suitable for companies of all sizes

Pricing and location

• Pricing: Available upon request
• Based in: Bath (UK)

10. Fiasco Design

Source: fiasco.design

Fiasco Design is a brand and digital studio with offices in Bristol and London. Known for their creative versatility, they work across industries to develop brands with strong digital foundations and engaging visual systems.

What branding services does Fiasco Design offer?

Fiasco Design provides a range of branding and digital services, including:

• Brand strategy and guideline development
• Visual and verbal identity design
• Motion design and illustration
• Brand rollouts and multi-channel campaigns
• Website and digital experience design

They’re particularly strong in bringing brands to life across web and motion platforms.

Who has Fiasco Design worked with?

Fiasco’s portfolio includes Eat Curious, Bayswater, Count, Moshi, OnHand, Pledge, the Dallas Museum of Art, Rugby League World Cup 2021, Theatre Bristol, Luxhub and even the Rio Olympics 2016.

Why choose Fiasco Design?

• Strong digital capabilities, including web and motion
• Experience across nonprofit, cultural and commercial sectors
• Great fit for brands looking for creative depth and innovation
• Works with companies of all sizes

Pricing and location

• Pricing: Available upon request
• Based in: Bristol and London

11. Porto Rocha

Source: Porto Rocha

Porto Rocha is a boutique branding agency based in New York, known for its artistic, concept-driven approach to design. Despite its small size, the agency has made a big impact with creative work that blends strategy and visual storytelling.

What branding services does Porto Rocha offer?

Porto Rocha offers a full range of branding and design services, including:

• Brand strategy and identity systems
• Campaign design and creative direction
• Illustration, photography and motion
• Digital, print and packaging design
• Web design and UX

Their work is known for its originality and collaborative development process.

Who has Porto Rocha worked with?

Porto Rocha has partnered with global brands like Nike, Netflix and Google, as well as cultural institutions like the Sundance Film Festival, Museu Nacional (Brazil) and Brooklyn Rail.

Why choose Porto Rocha?

• Strong artistic direction and expressive brand aesthetics
• Balanced focus on both cultural institutions and commercial clients
• Highly collaborative creative process
• Ideal for brands seeking unique, standout visual identities

Pricing and location

• Pricing: Available upon request
• Based in: New York

12. The New Studio

Source: The New Studio

The New Studio is a Brooklyn-based branding agency and creative studio that blends strategy, design and experience for brands in the cultural and commercial sectors. They’re known for combining editorial thinking with immersive brand activations.

What branding services does The New Studio offer?

The New Studio offers a wide range of creative and strategic services, including:

• Brand identity and strategy
• Naming and product development
• Editorial, publication and packaging design
• Web, digital and social media marketing
• Event, retail and exhibition design
• Photography, video and motion direction

They also specialize in curating branded events and exhibitions from their own studio space.

Who has The New Studio worked with?

Their portfolio includes culinary and cultural standouts like Ghetto Gastro, Netflix Bites, CRUXGG, XXIII, Love Renaissance and the 57th TIFF.

Why choose The New Studio?

• Strong focus on cultural and culinary branding
• Known for experiential design and event-driven activations
• Combines editorial, environmental and digital work seamlessly
• Ideal for brands in food, arts and lifestyle sectors

Pricing and location

• Pricing: Available upon request
• Based in: Brooklyn, New York

13. GrandArmy

Source: GrandArmy

GrandArmy is a New York-based branding agency with a multidisciplinary team known for blending cutting-edge design with nostalgic appeal. They offer full-spectrum branding services, particularly strong in lifestyle, fashion and sports.

What branding services does GrandArmy offer?

GrandArmy provides comprehensive branding and creative services, including:

• Brand identity and messaging strategy
• Naming and campaign development
• Art direction, animation and motion design
• Film, photo and content production
• Web, print and packaging design
• Environmental and experiential design

They specialize in visual storytelling with a high-design sensibility.

Who has GrandArmy worked with?

GrandArmy’s portfolio features major lifestyle and athletic brands like Nike, Adidas, Converse and Vans, as well as projects for Dropbox, Virgin Orbit, Halborn and the NPR Network.

Why choose GrandArmy?

• Strong visual design rooted in lifestyle and youth culture
• Full-service branding from strategy to production
• Expertise in both physical and digital brand experiences
• Ideal for large brands in sports, fashion and tech

Pricing and location

• Pricing: Available upon request
• Based in: New York

14. Jones Knowles Ritchie

Source: Jones Knowles Ritchie

Jones Knowles Ritchie (JKR) is a globally renowned branding agency with a strong focus on strategy, innovation and iconic brand experiences. With studios in London, New York and Shanghai, they bring international reach and decades of expertise to every project.

What branding services does Jones Knowles Ritchie offer?

JKR provides full-scale strategic and creative branding services, including:

• Brand identity and experience
• Branding strategy innovation
• Manifestos and brand storytelling
• Packaging and structural design
• Naming, film and motion

They are particularly well known for their deep work in CPG and food and beverage branding.

Who has Jones Knowles Ritchie worked with?

JKR has partnered with major global brands like Burger King, Heinz, M&M’s, Budweiser, Stella Artois and Dunkin’ Donuts, building some of the most recognizable brand identities in the world.

Why choose Jones Knowles Ritchie?

• Over 30 years of branding expertise across global markets
• Award-winning creative recognized by top industry bodies
• Deep specialization in fast-moving consumer goods
• Great fit for large companies but scalable for smaller brands

Pricing and location

• Pricing: Available upon request
• Based in: London, New York and Shanghai

Choosing the right branding agency for your business

If you're a marketer, creative lead or brand strategist aiming to build a brand that truly stands out, the agency you choose matters more than ever. The best branding services go beyond just logos—they include strategic brand development, storytelling, digital design and scalable creative execution.

Superside brings all of that together under one roof. With a fully-managed design model, a top-tier global team and plugged-in creative production, Superside is built to support fast-scaling brands that need consistency, quality and flexibility.

Whether you're refreshing a brand, launching a new product or scaling design across platforms, Superside delivers an unmatched branding solution—fast, reliable and cost-efficient.

Book a free demo today to see how Superside can help you create and grow a high-impact brand.

Be a Challenger Brand and Skip the Bottlenecks

Branding takes time, hours that many in-house teams simply don't have to invest. From templates and foundations to infographics and 3D animations, Superside helps you unlock your brand and creative potential.

Let's do this